Senior Digital Marketing & Growth Lead (PPC/SEO)

Blacksmith Agency LLC; United States; Remote; CAD 75.000 - 110.000; Vollzeit

Zusammenfassung

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Marketing Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You will join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client

Qualifikationen

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads and SEO tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and ensuring deliverables.

Aufgaben

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, keywords, bidding, landing pages and CRO opportunities.
• Oversee technical and on-page SEO, link building, and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Coordinate priorities with the marketing project manager and provide weekly QA.
• Present monthly and quarterly performance summaries to clients.

Kenntnisse

PPC

SEO

Multi-channel

Analytics

Strategy

Client communication

Jobbeschreibung

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Marketing Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You will join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client