Strategic Digital Marketing Lead: PPC & SEO

Blacksmith Agency LLC; Raleigh (NC); Hybrid; USD 95,000 - 130,000; Full time

Job summary

Blacksmith Agency is looking for a Digital Marketing Manager to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, oversee specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes. It is a senior seat blending analytics, communication and execution oversight.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and delivering quality.
• Sharp analytical skills and ability to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC management

SEO expertise

Multi-channel strategy

Analytical skills

Client leadership

Strategic thinking

Effective communication

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is looking for a Digital Marketing Manager to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, oversee specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes. It is a senior seat blending analytics, communication and execution oversight.