Senior Search Marketing Lead — PPC & SEO (Remote)

Blacksmith Agency LLC; Chicago (IL); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to support a growing roster of PPC and SEO clients across multifamily, B2B and technical verticals. As Search Marketing Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic thinking with hands-on execution and client accountability. You will join sales calls to shape strategy, oversee internal and external specialists, and build

Qualifications

• 4–7 years of PPC/SEO or multi-channel strategy experience.
• Experience running paid and organic channels concurrently.
• Proficiency with Google Ads, GA4, Search Console and keyword tools.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures and CRO opportunities.
• Oversee technical SEO and on-page SEO campaigns, and AI-driven content initiatives.
• Own KPI tracking, attribution and analytics accuracy.
• Coordinate priorities with the marketing project manager and provide weekly direction.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC Strategy

SEO Strategy

Multi-channel

Analytics

Client Leadership

Google Ads

Tools

GA4

Search Console

Google Ads Editor

Job description

Blacksmith Agency is expanding its marketing division to support a growing roster of PPC and SEO clients across multifamily, B2B and technical verticals. As Search Marketing Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic thinking with hands-on execution and client accountability. You will join sales calls to shape strategy, oversee internal and external specialists, and build