Oncology Patient Channel Strategy Lead

MSD; North Wales (Montgomery County); Ibrido; USD 157.000 - 247.000; Tempo pieno

Descrizione del lavoro

MSD is seeking a Patient Channel Strategist for the U.S. Oncology Marketing team. This role defines media strategies, approves tactical plans, and aligns on performance measurements for Oncology assets.

You’ll partner with media, creative and analytics teams to ensure promotional efforts match Brand priorities and maximize impact. The position requires a BA/BS and at least 6 years in strategic marketing, with strong communication skills and cross-functional collaboration.

Competenze

• Minimum 6 years combined strategic marketing, media agency, brand management experience.
• Strong written/verbal communication skills as demonstrated in strategy & marketing business case communication, sales interface, and/or sales presentations.

Mansioni

• Utilise data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers/networks) to maximize business impact.
• Approve all media plan changes within their aligned book of business.
• Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.
• Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge – by brand and at a portfolio level.
• Ensure all performance reporting incorporates data-driven insights and recommendations.
• Evaluate new analytical tools/technologies/methodologies to generate additional marketing performance insights.
• First-line of escalation for their aligned Patient Architects
• Collaborate on ROI/Media Mix Modeling/Patient level analyses and business impact studies
• Work in a complex matrix organization requiring exceptional collaboration to obtain results.

Conoscenze

Consumer Marketing

Detail-Oriented

Influencing Without Authority

Market Access

Marketing Strategies

Market Research

Media Planning

Media Strategies

Oncology

Oncology Marketing

Promotional Marketing

Strategic Marketing Consulting

Strategic Thinking

Strategy Development

Vendor Management

Formazione

BA/BS

Descrizione del lavoro

MSD is seeking a Patient Channel Strategist for the U.S. Oncology Marketing team. This role defines media strategies, approves tactical plans, and aligns on performance measurements for Oncology assets.

You’ll partner with media, creative and analytics teams to ensure promotional efforts match Brand priorities and maximize impact. The position requires a BA/BS and at least 6 years in strategic marketing, with strong communication skills and cross-functional collaboration.