Senior Oncology Patient Channel Strategist (Hybrid/Remote)

Merck & Co.; United States; Híbrido; USD 157.000 - 247.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision insurance

401(k) retirement plan

Paid holidays

Descripción de la vacante

Merck & Co. is seeking a Patient Channel Strategist for the U.S. Oncology Marketing team.

You will define media strategies, approve plans, and align on performance metrics across Oncology assets. You will collaborate with internal and external partners to ensure promotional efforts meet Brand priorities and maximize business impact. The role requires a minimum of 6 years in strategic marketing or media, with strong communication skills and experience in omni-channel marketing.

Formación

• BA/BS required.
• Minimum 6 years of strategic marketing and/or media agency experience.
• Experience in omni-channel marketing and campaign design preferred (10 years).

Responsabilidades

• Define media strategies and approve tactical plans for Oncology assets.
• Collaborate with media, creative and analytics partners to align with Brand priorities.
• Provide guidance on audience definitions, segmentation and testing.
• Establish best practices for targeting, messaging, and performance measurement.
• Lead ROI/Media Mix Modeling and impact studies in a matrix organization.

Conocimientos

Consumer Marketing

Detail-Oriented

Influencing Without Authority

Market Access

Marketing Strategies

Market Research

Media Planning

Media Strategies

Oncology

Oncology Marketing

Promotional Marketing

Strategic Marketing Consulting

Strategic Thinking

Strategy Development

Vendor Management

Educación

BA/BS

Descripción del empleo

Merck & Co. is seeking a Patient Channel Strategist for the U.S. Oncology Marketing team.

You will define media strategies, approve plans, and align on performance metrics across Oncology assets. You will collaborate with internal and external partners to ensure promotional efforts meet Brand priorities and maximize business impact. The role requires a minimum of 6 years in strategic marketing or media, with strong communication skills and experience in omni-channel marketing.