Oncology Marketing: Patient Channel Lead (Hybrid)

MSD; United States; Hybrid; USD 157,000 - 247,000; Full time

Job summary

MSD is seeking a Patient Channel Strategist in the United States to lead media strategy, plan approvals and performance measurement for Oncology assets. You will collaborate with media, creative and analytics teams to ensure alignment with brand priorities and maximize business impact.

The role requires data-driven decision making, audience targeting expertise and the ability to navigate a complex matrix organization. Hybrid or remote work options may apply.

Qualifications

• Minimum 6 years combined strategic marketing, media agency or brand management experience.
• Strong written and verbal communication skills across strategy, marketing and sales interfaces.

Responsibilities

• Define and validate media strategy and budget allocation to maximize business impact.
• Approve all media plan changes within the aligned book of business.
• Provide strategic guidance on audience definitions, segmentation and measurement.

Skills

Consumer Marketing

Detail-Oriented

Influencing Without Authority

Market Access

Marketing Strategies

Market Research

Media Planning

Media Strategies

Oncology

Oncology Marketing

Promotional Marketing

Strategic Marketing Consulting

Strategic Thinking

Strategy Development

Vendor Management

Education

BA/BS

Job description

MSD is seeking a Patient Channel Strategist in the United States to lead media strategy, plan approvals and performance measurement for Oncology assets. You will collaborate with media, creative and analytics teams to ensure alignment with brand priorities and maximize business impact.

The role requires data-driven decision making, audience targeting expertise and the ability to navigate a complex matrix organization. Hybrid or remote work options may apply.