Oncology Diagnostics Marketing Director (Remote)

CareDx, Inc.; Waltham (MA); Remote; USD 216,000 - 270,000; Full time

Job summary

CareDx, Inc. is seeking a strategic, hands-on Marketing Director to lead NavDx marketing within Specialty Oncology.

The role owns the integrated brand strategy and execution to build awareness, strengthen clinical belief, accelerate adoption, and ensure NavDx use across HPV-driven cancers. You will partner with Sales, Medical Affairs, Clinical Development, Market Access, Digital, and Regulatory to translate evidence into differentiated messaging and measurable commercial impact, including

Qualifications

• Marketing experience: 8–10 years in diagnostics, biotech, pharma, or medical devices.
• Experience leading multichannel campaigns and navigating MLR in a regulated environment.
• Experience engaging healthcare professionals (HCPs) and KOLs, with cross-functional teams.
• Strong budget management and agency collaboration.

Responsibilities

• Lead integrated branding strategy and annual marketing plan for NavDx in Specialty Oncology.
• Drive NavDx adoption across priority HPV-driven cancers and care settings.
• Develop differentiated messaging for clinicians, care teams, KOLs, and patients.
• Collaborate with Sales, Medical Affairs, Clinical Development, Market Access, Digital, and Regulatory.
• Define KPIs, measure impact, and optimize marketing spend and ROI.

Skills

Strategic marketing

Oncology diagnostics

Leadership

Cross-functional collaboration

Multichannel marketing

Budget management

Education

Bachelor’s degree in Life Sciences/Clinical Science or related field

MBA or advanced degree preferred

Job description

CareDx, Inc. is seeking a strategic, hands-on Marketing Director to lead NavDx marketing within Specialty Oncology.

The role owns the integrated brand strategy and execution to build awareness, strengthen clinical belief, accelerate adoption, and ensure NavDx use across HPV-driven cancers. You will partner with Sales, Medical Affairs, Clinical Development, Market Access, Digital, and Regulatory to translate evidence into differentiated messaging and measurable commercial impact, including