Onboarding & Lifecycle Marketing Lead

Armstrong; Butler (Butler County); On-site; USD 90,000 - 140,000; Full time

Job summary

Armstrong Group seeks a Lifecycle Marketing Manager for Welcome and Onboarding to own the first 90 days of a new customer. You will ensure a white-glove, multi-channel experience from install to first bill, turning new customers into loyal advocates.

You will design multi-channel journeys using segmentation, analytics, and HubSpot to personalize experiences and reduce churn. You’ll collaborate with Field Ops on in-home and marketing alignment across major product launches.

Qualifications

• 4+ years in lifecycle or CRM marketing, ideally in telecom or subscription businesses.
• Experience designing multi-channel journeys across email, SMS, in-app, and mail.
• Strong segmentation skills to personalize experiences.
• Lifecycle analytics, cohort analysis, and retention metrics.
• Genuine voice-of-customer instinct; partner with product and ops.

Responsibilities

• Own the First 90 Days: welcome journey from install through first bill and optimize over time.
• Ensure white-glove service across all touchpoints after acquisition.
• Personalize with segmentation for targeted guidance and content.
• Make it omni-channel: email, SMS, app, portal, mail, and welcome kits.
• Partner with Field Ops to align in-home and marketing experiences.
• Learn what drives long-tenured customers and embed moments in the journey.
• Catch risk early; collaborate with Customer Care on churn signals.
• Set up smart cross-sell timing with CLM & Engagement.
• Be the voice of the customer to product and operations.

Skills

Lifecycle marketing

CRM marketing

Segmentation

Analytics

Communication

AI & personalization

Education

Bachelor’s degree in Marketing/Business

Tools

HubSpot

Job description

Armstrong Group seeks a Lifecycle Marketing Manager for Welcome and Onboarding to own the first 90 days of a new customer. You will ensure a white-glove, multi-channel experience from install to first bill, turning new customers into loyal advocates.

You will design multi-channel journeys using segmentation, analytics, and HubSpot to personalize experiences and reduce churn. You’ll collaborate with Field Ops on in-home and marketing alignment across major product launches.