On-Site Growth-Driven Performance Marketing Specialist

Harmar Mobility LLC; Sarasota (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Harmar Mobility LLC in Sarasota, FL is seeking a Digital Marketing Specialist on site to drive lead generation and optimize campaigns across paid search, social, and local channels. You will own website updates, collaborate with IT and agencies, and apply AI-driven tactics to improve results.

The role requires 2–4 years of digital marketing experience, strong analytics, and hands-on SEO, CMS, and advertising tool proficiency. A bachelor’s degree in a related field is preferred.

Qualifications

• 2–4 years of experience in digital marketing or related field.
• Strong analytical skills to interpret data and identify trends.
• Hands-on experience with paid search, paid social, SEO, landing pages, and CMS.
• Technical aptitude to collaborate with IT and agencies on website updates, tracking, integrations, and troubleshooting.
• Experience with AI-assisted marketing tools and enthusiasm for emerging technologies.
• Familiarity with GA4, Google Ads, WordPress, SEMrush, or call-tracking tools is a plus.
• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent practical experience.

Responsibilities

• Execute, monitor, and optimize paid search, paid social, direct mail, and targeted local campaigns to generate qualified consumer leads.
• Own day-to-day website updates and performance improvements in coordination with IT and agencies.
• Improve search visibility through SEO and AI-driven search and optimization.
• Administer dealer co-op marketing programs, including tracking performance and ensuring compliance.
• Leverage AI tools to develop, test, and refine marketing content and landing pages.
• Analyze website traffic, campaign performance, lead sources, call tracking, and CRM data; maintain dashboards and translate findings into recommendations.
• Partner with Sales and dealers on local campaigns, search visibility, reviews, and reputation management.
• Coordinate execution with marketing leadership and agency partners; provide performance insights while leadership handles budget and forecasting.
• Stay curious about new platforms, analytics, automation, and AI tools; recommend practical experiments to improve results.

Skills

Digital marketing

Data analytics

Paid search

SEO

Web content management

AI tools in marketing

Communication

Project management

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

GA4

Google Ads

WordPress

SEMrush

Call-tracking tools

Salesforce

Job description

Harmar Mobility LLC in Sarasota, FL is seeking a Digital Marketing Specialist on site to drive lead generation and optimize campaigns across paid search, social, and local channels. You will own website updates, collaborate with IT and agencies, and apply AI-driven tactics to improve results.

The role requires 2–4 years of digital marketing experience, strong analytics, and hands-on SEO, CMS, and advertising tool proficiency. A bachelor’s degree in a related field is preferred.