Digital Marketing Specialist - On Site

Harmar; Sarasota (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Harmar Mobility is seeking a hands-on Performance Marketing Specialist to elevate our digital presence and marketing effectiveness. You will execute campaigns, manage website updates, analyze performance data, and collaborate with IT, Sales, and agencies to grow lead volume within budget.

You will work with a team focused on SEO, paid search and social, local marketing, and innovative AI-driven strategies to enhance visibility and conversion.

Qualifications

• 2-4 years of digital marketing or performance marketing experience preferred
• Strong analytical skills to interpret data and identify trends
• Hands-on experience with paid search, paid social, SEO, landing pages, and CMS

Responsibilities

• Execute, monitor, and optimize paid search and paid social campaigns to generate qualified leads
• Own day-to-day website updates and performance improvements with IT/agencies
• Improve search visibility through SEO and AI-driven optimization
• Administer dealer co-op marketing programs, track performance and compliance
• Leverage AI tools to develop, test, and refine marketing content and landing pages
• Analyze website traffic, campaign performance, lead sources, call tracking, and CRM data; maintain dashboards
• Collaborate with Sales and dealers on local campaigns and reputation management
• Coordinate with marketing leadership and agencies; provide performance insights
• Stay curious about new platforms and AI tools; propose practical experiments

Skills

Paid search

Paid social

SEO

Landing pages

Analytics

Content management

AI tools familiarity

Communication & project management

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

GA4

Google Ads

WordPress

SEMrush

Call tracking

Job description

Description

Drive Growth. Make an Impact. Help Us Lift Lives!

Looking for a fulfilling career with a Great Place to Work Certified company? Do you enjoy using data, technology, and creative testing to generate leads and make marketing more effective?

At Harmar Mobility, we manufacture innovative mobility and accessibility products that help people maintain their independence and enjoy life to the fullest. We are passionate about what we do, and we are looking for talented people who share that passion!

We are seeking a hands‑on Performance Marketing Specialist to improve our digital presence and improve marketing effectiveness. This role combines campaign execution, website technology, analytics, and experimentation. You will work closely with Commercial Ops, Marketing leader, IT, and outside agencies, with a focus on increasing lead volume and efficiency within established spending guidelines.

This position reports to the VP of Marketing.

What You'll Do

• Execute, monitor, and optimize paid search, paid social, direct mail, and targeted local marketing campaigns to generate qualified consumer leads.Test audiences, messaging, creative, and landing pages to improve lead quality, conversion, and cost efficiency
• Own the day-to-day website updates and performance improvements, coordinating with IT and outside agencies on technical issues, integrations, tracking, speed, user experience, and landing page deployment.
• Improve search visibility through SEO and emerging AI-driven search and generative engine optimization (AIO/GEO).
• Administer to dealer co-op marketing programs, including tracking performance and ensuring compliance with program guidelines.
• Leverage AI tools to develop, test, and refine marketing content and landing pages, applying sound judgment and brand standards.
• Analyze website traffic, campaign performance, lead sources, call tracking, and CRM data; maintain dashboards and translate findings into clear, actionable recommendations.
• Partner with Sales and dealers on local campaigns, search visibility, online reviews, and reputation management to strengthen dealer-level lead generation.
• Coordinate execution with marketing leadership and agency partners; provide performance insights and recommendations while marketing leadership retains budget, forecasting, and agency-management accountability.
• Stay curious about new platforms, analytics capabilities, automation, and AI tools; recommend practical experiments that improve results without unnecessary spending.

Requirements

What We're Looking For

• 2-4 years of experience in digital marketing, performance marketing, or a related field preferred; demonstrated skills and willingness to learn matter most
• Strong analytical skills with the ability to interpret data and identify trends
• Hands-on experience with paid search, paid social, SEO, landing pages, and website content management.
• Technical aptitude to collaborate with IT and agencies on website updates, tracking, integrations, and troubleshooting.
• Experience with AI-assisted marketing tools and enthusiasm for emerging technologies.
• Familiarity with Google Analytics (GA4), Google Ads, and content management systems; experience with Salesforce, WordPress, SEMrush, or call-tracking tools is a plus.
• Strong communication, organization, problem-solving, and project management skills.
• Experience with direct mail, local marketing, dealer networks, or reputation management is a plus.
• Bachelor's degree in Marketing, Business, Analytics, or a related field preferred, or equivalent practical experience.

Why Harmar?

At Harmar, our purpose is to Lift Lives, and that starts with our employees. We offer a collaborative environment where your ideas matter, your contributions are valued, and you have opportunities to grow.

Our six core values guide everything we do: Team Player | Gets Stuff Done | Can-Do Attitude | Genuinely Cares | Does the Right Thing | Embraces Inclusion

Harmar Mobility is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.