On Premise Distribution Manager

Redbull; Oklahoma City (OK); On-site; USD 120,000 - 160,000; Full time

Job summary

Red Bull North America (RBNA) seeks a strategic leader to drive distributor alignment and execute the annual business plan across OnP routes. You will lead cross-functional efforts with HQ, region teams, brokers and distributor sales personnel to ensure targets are met.

The role emphasizes strategic planning, KPI monitoring, and ongoing communication with distributors to optimize market coverage and program execution.

Qualifications

• Bachelor's degree required.
• 5+ years of sales experience in CPG/FMCG or foodservice.
• Distributor and Broadline distributor experience preferred.
• Strong analytical and financial acumen.

Responsibilities

• Develops communication processes to align strategies, initiatives and targets with distributors.
• Maintain continual communication with distributor leadership to assess progress against strategy.
• Drive best-in-class execution of annual business plans through OnP distributor routes to market.
• Cultivate relationships with distribution management to execute business plans and key objectives.
• Establish go-to-market strategy including pricing alignment and VIP program status.
• Monitor performance against KPIs and provide actionable insights to HQ & Region.
• Lead training and collaboration initiatives with DP sales teams and broker partners.
• Represent RBNA in field with On-Premise teams to develop programs and targets.

Skills

Sales leadership

Distributor management

Strategic planning

Analytical skills

Education

Bachelor's degree

Job description

DRIVING RED BULL NORTH AMERICA (RBNA) STRATEGY AND CREATING ALIGNMENT WITH DISTRIBUTORS

• Develops communication process to ensure proper alignment and understanding of strategies, initiatives and targets
• Continual communication with distributor leadership (inclusive of distributor partner key principal and broadline) to assess progress against strategy and initiatives
• Drives best in class execution of annual business plan through all OnP distributor routes to market
• Cultivate best-in-class relationships with key distribution management stakeholders to execute business plans and advance key objectives

GO-TO-MARKET STRATEGY

• Establishes communication schedule for National On Premise Account mandates/LTOs, VIP Program status & Pricing alignment (DSD/Vistar)
• Ensures DPs implement tracking system to monitor progress against targets (DSD)
• Leading Internal On Premise foodservice strategy for the Region, via Broker management, and distributor stakeholder management (BL)
• Coordination and execution of local food shows

BUSINESS PLAN

• Provide on-going feedback to HQ & Region leadership on performance of Region KPIs
• Develop annual business plans/strategy for organization requirements, POS/resource needs. For DSD include, distribution, volume, investments, consist communication with ownership/top management and KPIs. For BL this would include sales blitz development, Broadline Distributor Big Moments (Foodshows, GSMS, Events)
• Develops plans with DP during the Monthly Plan and Review (MPR) & Mid-Year Review (MYR) to course correct and achieve annual business plan. Partners with Distributor Partner Manager (DPM) and DP on annual business plan development (DSD/Vistar)
• Develop and highlight key customer opportunities to close SKU and Distribution voids to ensure optimum assortment Is available to local distributors (BL)
• Lead Identification and acquisition strategy for prioritized Incremental foodservice operator targets within the region (BL)

BUSINESS INTELLIGENCE

• Develops deep understanding of responsible market and its characteristics, and supports DP with actionable insights and recommendations
• Maintains strong working knowledge of all Red Bull and relevant distributor/branch systems (e.g. The Hub, MSA, CPM, BI)
• Analyzes monthly reports to find largest areas of opportunity for DP, and uses those insights to guide DP to up-level market conditions
• Manages and tracks internal budgets
• Volume forecasting and planning per distributor location in alignment with national volume objectives set by HQ
• Has a robust routine of auditing & analysis to ensure VIP program compliance and return on investment (DSD)
• Holds DPs accountable for data submission into MSA to ensure accurate and timely information; tracks daily/weekly submissions (DSD/Vistar)

DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT

• Work in field with broader On-Premise Region team of Managers and Specialists in respective geographies to develop effective programs, relationships, and collaboration internally and with distributor sales personnel
• Highlight opportunities and develop curated targets for ONP dept blitzes and sales Interactions
• Has thorough working knowledge of distributor's internal systems and structure
• Understands distributor's hierarchy and has relationship from the top-down Knowledgeable on reps and area managers pay structure in order to program
• Conduit to Brand Manager and Account Development Manager (DSD/Vistar)

DISTRIBUTOR TRAINING

• Lead team based training initiatives to develop and support the DP sales team
• Provide individual coaching and development of DP work force (e.g. Brand Managers, Account Development Managers, and DP sales force)
• Ensures adoption/usage of WINGTIPS, TRAINING TOOLS (DSD/Vistar)
• Lead training and onboarding of Region Sales specialists on RTM ways of working and processes with sales force

MISCELLANEOUS

• Communicates regularly and works effectively with all BU sales team and marketing to secure full alignment of the BU goals with the DP
• Effectively wires with responsible National On Premise Franchise groups and regional chains
• Share and enforce guidelines with regards to RBNA's inventory policy
• Develops working knowledge of geographic and demographic areas in assigned geography
• Develops expertise with regards to product competition and distributor/branch competition in respective area

• Bachelor's degree required
• Outstanding sales experience and track record in Consumer Product Goods and/or FMCG, foodservice industry (Beverage Preferred), 5+ years
• Distributor, Supplier, and/or Broadline distributor experience preferred
• Demonstrated ability to teach, develop, and manage distributors
• Cross functional work and change management experience a plus
• Strong On Premise industry knowledge and experience.
• Entrepreneurial, solution-oriented, strategic mindset to take initiative and consult with DP in joint business planning is a must
• Strong analytical and financial acumen to understand/manage back end financial planning systems
• 4+ years' experie