Regional Account Manager

Caterpillar; Seattle (WA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental and Vis

401k Match

Paid Time Off & Holidays

Life Insurance

Tuition Reimbursement

Job summary

Red Bull North America, Inc. is seeking a Regional Account Manager to drive additive volume and win share at the division level by selling and executing Red Bull strategy with a set group of regional or banner accounts within national chains.

You will build productive retailer relationships at the regional level, partner with cross-functional teams, and own the development and execution of sub-national strategies while managing data analytics and scorecards.

Qualifications

• 2+ years in Sales and Key Account experience with a strong track record of success in beverage/CPG or related industries.
• Experience working with chains and national programs.
• Robust analytical skills using internal/external data sources (e.g., Nielsen, Circana).
• Strong negotiation skills and ability to influence retailer decisions.
• Self-motivated, able to work independently; proficient in Excel and PowerPoint.

Responsibilities

• Sell and execute Red Bull strategy with a defined region/group of national chains.
• Build retailer partner relationships at regional level and collaborate with cross-functional teams.
• Develop and execute sub-national strategies; manage data analytics and scorecards.
• Drive KPI ownership for divisions/banners and program execution.
• Prospect and close new REACH opportunities; develop annual business plans with divisions.

Skills

Sales

Key Account

Analytical skills

Negotiation

Excel

PowerPoint

Tools

Microsoft Excel

PowerPoint

Job description

The Regional Account Manager’s (RAM) main priority is selling and executing Red Bull strategy and initiatives with a set group of Regions, Divisions, or Banners of a specific national chain. Key responsibilities include building highly productive retailer partner relationships at the region/division level; fostering strong internal relationships with cross-functional partners & DP, owning the development & execution of innovative sub-national strategies, and managing data analytics and scorecarding.

DELIVER ADDITIVE VOLUME AND WIN SHARE AT DIVISION LEVEL

• Wire with Division/Banner/Operation level decision makers at assigned retail chains
• Drive best-in-class execution of national programs through retailer decision makers
• Evaluate and own all KPIs for owned divisions and banners
• Sell and Influence retail decision makers to add programming, long-term sales drivers, and temp QPODs
• Work with RBNA marketing within the BUs and Regions to find tangible assets or affinities to leverage locally
• Own and develop annual business plans for your divisions that complement and build on the NAM's plans
• Always prospect and close new REACH opportunities in the market

CROSS FUNCATIONAL LEADERSHIP AND PARTNERSHIP

• Maintain open communication with relevant BU & DP personnel to ensure personal contact & effective program implementation
• Build sustainable Infrastructure to ensures that Distributor Partners are set up for success inclusive of DP wiring into you’re accounts, ensuring that DP management and ASM's deeply understand plans, and developing tools and resources to give the ASM the best chance for a successful meeting/conversation
• Visit DPs to ensure clarity of plan, prioritization, and local opportunities
• Co-develop local plans with DPs to maximize volume-per-outlet (VPO), while minimizing all execution gaps
• Communicate performance, scorecarding, wins, & opportunities

BUSINESS ANALYTICS

• Use data analytics to define priorities, evaluate performance, & identify opportunities for Establish necessary tools, templates, and scorecards to measure Distributor Partners and identify selling opportunities
• Conduct quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities.
• Work with Sr. Manager and National Account Managers to evaluate ROI with regards to all regional/divisional events and promotions.
• Analyze results of promotions, programs, and incremental division-level programs
• Share examples of Red Bull marketing and retail activities/activations to demonstrate key points of difference to competition
• Ad hoc ownership of special projects for both the Value Team and total small format

Qualifications

• 2 + years in Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
• Should have experience in chains (Value/Dollar preferred)
• Robust analytical skills and experience using internal and external data sources (i.e., Nielsen, Circana)
• Strong negotiation skills
• Innovative, creative, solution-oriented mindset
• Self-motivated and able to work independently
• Must be highly proficient in Microsoft Excel and PowerPoint

Additional Information

Our current Benefits include:

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.