On-Campus Personalization Strategist — Email & AMPscript

Embry-Riddle; United States; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Time Off

Tuition Coverage

Retirement Plan

Personal Leave

Job summary

Embry-Riddle is seeking a Personalization Specialist to drive dynamic content across enrollment communications. You will craft tailored email and SMS experiences, using AMPscript and HTML, while collaborating with the Enrollment Management team to optimize segmentation and performance.

The role focuses on data-driven decisions, testing, and maintaining consistency across campaigns, with in-person work at Daytona Beach, FL or Prescott, AZ.

Qualifications

• Bachelor’s degree in Marketing or Communications.
• 3-5 years of professional experience (preferably in email marketing or other marketing/communications roles).
• Demonstrated expertise in writing and editing static and dynamic email content with an eye for detail.
• Experience with building dynamic content logic rules to create personalized email/SMS experiences.
• Strong technical and data interpretation skills with experience analyzing key performance metrics.
• Experience Salesforce, Marketing Cloud, and Microsoft Applications; AMPscript experience is highly preferred.

Responsibilities

• Write static and dynamic content and build email communications to create personalized experiences for diverse prospective student audiences.
• Optimize and manage dynamic content using conditional logic, AMPscript, and HTML.
• Recommend and implement email communication strategies.
• Develop policies and best practices for prospect student population segmentation.
• Work with the Marketing CRM Analysts to assess the current usage of system data to determine areas for improvement, as well as the implementation of Salesforce Education Cloud.
• Accountable for recommending the best ways for Enrollment Management to use email segmentation.
• Analyze audience performance metrics, identify under-performing segments, diagnose root causes, and implement enhancements to improve ROI.
• Maintain detailed records of dynamic content versions and create new version catalogs for each academic year in Sharepoint.

Skills

Writing & editing

Dynamic content

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing or Communications

Tools

Salesforce Marketing Cloud

AMPscript

Microsoft Office

Job description

Embry-Riddle is seeking a Personalization Specialist to drive dynamic content across enrollment communications. You will craft tailored email and SMS experiences, using AMPscript and HTML, while collaborating with the Enrollment Management team to optimize segmentation and performance.

The role focuses on data-driven decisions, testing, and maintaining consistency across campaigns, with in-person work at Daytona Beach, FL or Prescott, AZ.