Personalization Specialist

Embry-Riddle; Daytona Beach (FL); On-site; USD 68,000 - 90,000; Full time

Benefits offered by this job

Generous time off

Tuition coverage

Retirement contributions

Personal leave

Job summary

Embry-Riddle in Daytona Beach, FL is seeking a Personalization Specialist to design and test tailored enrollment communications for diverse student audiences. You will write static and dynamic content and build logic using AMPscript and HTML to drive engagement across email and SMS campaigns.

Collaboration with the Enrollment Communication team and CRM analysts, plus experience with Salesforce Marketing Cloud, is essential to optimize audience segmentation and improve campaign ROI in a

Qualifications

• Bachelor’s degree in Marketing or Communications.
• 3–5 years of professional email/marketing experience.
• Proven ability to write and edit static and dynamic email content.
• Experience building dynamic content logic for personalized emails/SMS.
• Strong data interpretation skills and KPI analysis.
• Experience with Salesforce, Marketing Cloud, Microsoft tools; AMPscript preferred.

Responsibilities

• Write static and dynamic email content to personalize experiences for diverse student audiences.
• Optimize dynamic content with AMPscript and HTML.
• Recommend and implement email strategies.
• Develop segmentation policies and best practices.
• Collaborate with CRM Analysts on data usage and Salesforce Education Cloud implementations.
• Advise Enrollment Management on email segmentation.
• Analyze audience performance, diagnose issues, and improve ROI.
• Maintain dynamic content version catalogs in SharePoint.

Skills

Content writing

Dynamic content

Data interpretation

Email marketing

Segmentation

Education

Bachelor’s degree in Marketing or Communications

Tools

Salesforce Marketing Cloud

AMPscript

Microsoft Applications

Job description

Position Overview

The Personalization Specialist plays a key role within the marketing team, primarily focusing on creating dynamic content and building logic for enhanced personalization across university-wide enrollment communications. This position combines strong writing skills with data-driven decision-making, ensuring that email and SMS campaigns resonate with a diverse student audience. The specialist is responsible for designing, building, and testing content that aligns with specific audience segments, such as traditional-age students, adult learners, transfer students, and international students, among others. The role requires close collaboration with the Associate Director of Enrollment Communication to identify opportunities for enhanced personalization, utilizing tools like Salesforce Marketing Cloud and AMPscript to craft tailored experiences that maximize engagement and conversion rates. In addition to content creation, the Personalization Specialist is also responsible for continuously monitoring the performance of dynamic content, using audience performance analytics to refine and optimize messaging strategies. This includes identifying underperforming segments, diagnosing issues, and implementing adjustments to improve campaign results. The specialist also plays a crucial role in ensuring content consistency and streamlining processes across communication efforts, working with various university stakeholders—including academic leaders and program coordinators—to align messaging with institutional goals. A strong technical foundation in HTML, AMPscript, and a deep understanding of audience segmentation and behavioral data analysis are essential for success in this role. Please note: This position is in-person at one of our residential campus locations (Daytona Beach, Fl or Prescott, AZ). This position is not remote or hybrid.

Key Job Functions

• Write static and dynamic content and build email communications to create personalized experiences for diverse prospective student audiences, including traditional, adult, transfer, international, and military students
• Optimize and manage dynamic content using conditional logic, AMPscript, and HTML
• Recommend and implement email communication strategies
• Develop policies and best practices for prospect student population segmentation
• Work with the Marketing CRM Analysts to assess the current usage of system data to determine areas for improvement, as well as the implementation of Salesforce Education Cloud
• Accountable for recommending the best ways for Enrollment Management (EM) to use email segmentation
• Analyze audience performance metrics, identify under-performing segments, diagnose root causes, and implement enhancements to improve the overall ROI of marketing efforts
• Maintain detailed records of dynamic content versions and create new version catalogs for each academic year in Sharepoint

About us

For over 100 years, Embry-Riddle has been the world's leading aviation and aerospace university, educating more than 30,000 students across residential campuses in Daytona Beach, Florida, and Prescott, Arizona, as well as through a global network of Worldwide locations and online programs. With more than 165,000 alumni around the world, our impact reaches every corner of the aerospace, aviation, defense and technology industries. Today, our faculty, researchers and professional staff are advancing innovation across aviation, space, artificial intelligence, cybersecurity, autonomous systems and next-generation engineering. Working alongside industry leaders, government agencies and innovators, they are solving real-world challenges and shaping the technologies that will define tomorrow. Whether you are an educator, researcher, administrator, technologist or industry professional, your work at Embry-Riddle will contribute to something bigger than a job. Join a community driven by discovery, purpose and excellence—and help shape the future of aerospace.

Benefits

• Generous Time Off: Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year. You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.
• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
• Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution – with no vesting period.
• Personal Leave: Relax with 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.

Qualifications

• Bachelor’s degree in Marketing or Communications
• 3-5 years of professional experience (preferably in email marketing or other marketing/communications roles)
• Demonstrated expertise in writing and editing static and dynamic email content with an eye for detail
• Experience with building dynamic content logic rules to create personalized email/SMS experiences
• Strong technical and data interpretation skills with experience analyzing key performance metrics
• Experience Salesforce, Marketing Cloud, & Microsoft Applications; AMPscript experience is highly preferred

Diversity & Inclusion

Embry-Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment, and that an inclusive culture is promoted within the organization. Embry-Riddle makes employment decisions — including hiring, promotions, compensation, and other terms of employment — based on individual merit, qualifications, and abilities. Embry-Riddle is strongly opposed to discrimination and harassment, and such behavior is prohibited by university policy. Embry-Riddle does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school-administered programs or activities. For further information, please visit our website.

Thank you for considering a career with Embry-Riddle. We look forward to the possibility of having you on our team!