Enrollment Personalization Lead - Email & SMS

Embry-Riddle; Daytona Beach (FL); On-site; USD 68,000 - 90,000; Full time

Benefits offered by this job

Generous time off

Tuition coverage

Retirement contributions

Personal leave

Job summary

Embry-Riddle in Daytona Beach, FL is seeking a Personalization Specialist to design and test tailored enrollment communications for diverse student audiences. You will write static and dynamic content and build logic using AMPscript and HTML to drive engagement across email and SMS campaigns.

Collaboration with the Enrollment Communication team and CRM analysts, plus experience with Salesforce Marketing Cloud, is essential to optimize audience segmentation and improve campaign ROI in a

Qualifications

• Bachelor’s degree in Marketing or Communications.
• 3–5 years of professional email/marketing experience.
• Proven ability to write and edit static and dynamic email content.
• Experience building dynamic content logic for personalized emails/SMS.
• Strong data interpretation skills and KPI analysis.
• Experience with Salesforce, Marketing Cloud, Microsoft tools; AMPscript preferred.

Responsibilities

• Write static and dynamic email content to personalize experiences for diverse student audiences.
• Optimize dynamic content with AMPscript and HTML.
• Recommend and implement email strategies.
• Develop segmentation policies and best practices.
• Collaborate with CRM Analysts on data usage and Salesforce Education Cloud implementations.
• Advise Enrollment Management on email segmentation.
• Analyze audience performance, diagnose issues, and improve ROI.
• Maintain dynamic content version catalogs in SharePoint.

Skills

Content writing

Dynamic content

Data interpretation

Email marketing

Segmentation

Education

Bachelor’s degree in Marketing or Communications

Tools

Salesforce Marketing Cloud

AMPscript

Microsoft Applications

Job description

Embry-Riddle in Daytona Beach, FL is seeking a Personalization Specialist to design and test tailored enrollment communications for diverse student audiences. You will write static and dynamic content and build logic using AMPscript and HTML to drive engagement across email and SMS campaigns.

Collaboration with the Enrollment Communication team and CRM analysts, plus experience with Salesforce Marketing Cloud, is essential to optimize audience segmentation and improve campaign ROI in a