Personalization Architect - Enrollment Marketing

Nashville Public Radio; Daytona Beach (FL); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Generous time off

Tuition coverage

Retirement contributions and match

Personal leave

Job summary

Embry-Riddle Aeronautical University in Daytona Beach seeks a Personalization Specialist to craft dynamic email content and segmentation across enrollment communications. You will design, build, and test personalized experiences for diverse student audiences using AMPscript and Salesforce Marketing Cloud.

Collaborating with the Associate Director of Enrollment Communication, you’ll monitor performance, refine messaging, and ensure content consistency across campaigns.

Qualifications

• Bachelor’s degree in Marketing or Communications
• 3-5 years of professional experience (preferably in email marketing or related roles)
• Proven writing and editing for static and dynamic email content
• Experience building dynamic content logic for personalized emails/SMS
• Ability to analyze performance metrics and optimize campaigns
• Experience with Salesforce Marketing Cloud and AMPscript is highly preferred

Responsibilities

• Write static and dynamic email content to create personalized experiences for diverse prospective student audiences.
• Optimize and manage dynamic content using conditional logic, AMPscript, and HTML.
• Recommend and implement email communication strategies.
• Develop policies and best practices for prospect student population segmentation.
• Collaborate with Marketing CRM Analysts on data usage and Salesforce Education Cloud implementation.
• Advise on best practices for Enrollment Management email segmentation.
• Analyze audience performance, identify under-performing segments, and improve ROI.
• Maintain records of dynamic content versions and catalogs for each academic year in Sharepoint.

Skills

Writing and editing email content

Dynamic content logic and AMPscript

Data interpretation and metrics

Education

Bachelor’s degree in Marketing or Communications

Tools

Salesforce Marketing Cloud

AMPscript

Microsoft Applications

Job description

Embry-Riddle Aeronautical University in Daytona Beach seeks a Personalization Specialist to craft dynamic email content and segmentation across enrollment communications. You will design, build, and test personalized experiences for diverse student audiences using AMPscript and Salesforce Marketing Cloud.

Collaborating with the Associate Director of Enrollment Communication, you’ll monitor performance, refine messaging, and ensure content consistency across campaigns.