Personalization Specialist

embryriddle; United States; On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Generous Time Off

Tuition Coverage

Retirement Contributions

Job summary

Embry-Riddle Aeronautical University is seeking a Personalization Specialist to join the Marketing team, building dynamic content and logic for enrollment communications across audiences.

This in-person role partners with the Associate Director, uses AMPscript and HTML, and focuses on optimizing email and SMS campaigns for traditional, adult, transfer, and international students, ensuring consistency across programs.

Qualifications

• Experience creating dynamic content for email/SMS campaigns.
• Strong writing skills and data-driven decision making.
• Experience with audience segmentation and personalization.
• Familiarity with Salesforce Marketing Cloud and AMPscript.
• Ability to collaborate with cross-functional stakeholders.

Responsibilities

• Write static and dynamic content for personalized student audiences.
• Optimize dynamic content using AMPscript and HTML.
• Recommend and implement email strategies.
• Develop segmentation policies and best practices.
• Collaborate with CRM analysts on data usage and Salesforce Education Cloud.
• Analyze performance metrics and improve ROI.
• Maintain version catalogs in SharePoint.

Skills

AMPscript

HTML

Content writing

Personalization

Email campaigns

Tools

Salesforce Marketing Cloud

Job description

Job Description

Opportunity

Join the Aviation and Aerospace vanguard! Step into a dynamic role with Embry Riddle Aeronautical University, where innovation meets opportunity. Be part of a leading institution that's at the forefront of aviation, aerospace, and STEM education. We offer an exciting environment, cutting-edge projects, and the chance to influence tomorrow. Ready to make a difference? Take flight with Embry-Riddle and explore this diverse career opportunity today.

Position Overview

The Personalization Specialist plays a key role within the marketing team, primarily focusing on creating dynamic content and building logic for enhanced personalization across university-wide enrollment communications. This position combines strong writing skills with data-driven decision-making, ensuring that email and SMS campaigns resonate with a diverse student audience. The specialist is responsible for designing, building, and testing content that aligns with specific audience segments, such as traditional-age students, adult learners, transfer students, and international students, among others. The role requires close collaboration with the Associate Director of Enrollment Communication to identify opportunities for enhanced personalization, utilizing tools like Salesforce Marketing Cloud and AMPscript to craft tailored experiences that maximize engagement and conversion rates.

In addition to content creation, the Personalization Specialist is also responsible for continuously monitoring the performance of dynamic content, using audience performance analytics to refine and optimize messaging strategies. This includes identifying underperforming segments, diagnosing issues, and implementing adjustments to improve campaign results. The specialist also plays a crucial role in ensuring content consistency and streamlining processes across communication efforts, working with various university stakeholders - including academic leaders and program coordinators to align messaging with institutional goals. A strong technical foundation in HTML, AMPscript, and a deep understanding of audience segmentation and behavioral data analysis are essential for success in this role.

Please note

This position is in-person at one of our residential campus locations (Daytona Beach, Fl or Prescott, AZ). This position is not remote or hybrid

Key job functions include

• Write static and dynamic content and build email communications to create personalized experiences for diverse prospective student audiences, including traditional, adult, transfer, international, and military students
• Optimize and manage dynamic content using conditional logic, AMPscript, and HTML
• Recommend and implement email communication strategies
• Develop policies and best practices for prospect student population segmentation
• Work with the Marketing CRM Analysts to assess the current usage of system data to determine areas for improvement, as well as the implementation of Salesforce Education Cloud
• Accountable for recommending the best ways for Enrollment Management (EM) to use email segmentation
• Analyze audience performance metrics, identify under-performing segments, diagnose root causes, and implement enhancements to improve the overall ROI of marketing efforts
• Maintain detailed records of dynamic content versions and create new version catalogs for each academic year in Sharepoint

About us

For over 100 years, Embry-Riddle has been the world's leading aviation and aerospace university, educating more than 30,000 students across residential campuses in Daytona Beach, Florida, and Prescott, Arizona, as well as through a global network of Worldwide locations and online programs. With more than 165,000 alumni around the world, our impact reaches every corner of the aerospace, aviation, defense and technology industries.

Today, our faculty, researchers and professional staff are advancing innovation across aviation, space, artificial intelligence, cybersecurity, autonomous systems and next-generation engineering. Working alongside industry leaders, government agencies and innovators, they are solving real-world challenges and shaping the technologies that will define tomorrow.

Whether you are an educator, researcher, administrator, technologist or industry professional, your work at Embry-Riddle will contribute to something bigger than a job. Join a community driven by discovery, purpose and excellence- and help shape the future of aerospace.

• Generous Time Off: Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year. You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.
• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
• Retirement Contributions: ERAU contributes 6% of your base