Dynamic Email Personalization Specialist

Embry-Riddle Aeronautical University; Daytona Beach (FL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Generous Time Off

Tuition Coverage

Retirement Contributions

Personal Leave

Job summary

Embry-Riddle Aeronautical University in Daytona Beach, FL seeks a Personalization Specialist to craft dynamic, personalized enrollment communications. You will design content, implement AMPscript/HTML logic, and drive segmentation to engage diverse student groups, including traditional, adult, transfer, international, and military students.

Work closely with the Associate Director to optimize campaigns, monitor performance metrics, and align messaging with institutional goals while ensuring

Qualifications

• Bachelor’s degree in Marketing or Communications.
• 3–5 years of professional experience in email marketing or related roles.
• Strong writing, editing, and communication abilities.

Responsibilities

• Write static and dynamic email content to personalize messages for diverse student audiences.
• Build dynamic content using AMPscript and HTML logic.
• Recommend and implement email communication strategies.
• Develop segmentation policies and best practices for prospect populations.
• Collaborate with CRM analysts to optimize use of system data and Salesforce Education Cloud.
• Analyze audience performance metrics and refine messaging to improve ROI.
• Maintain version catalogs and content consistency across campaigns.

Skills

Email content writing

AMPscript

Salesforce Marketing Cloud

HTML

Data-driven decision making

Education

Bachelor’s degree in Marketing or Communications

Tools

Salesforce Marketing Cloud

Job description

Embry-Riddle Aeronautical University in Daytona Beach, FL seeks a Personalization Specialist to craft dynamic, personalized enrollment communications. You will design content, implement AMPscript/HTML logic, and drive segmentation to engage diverse student groups, including traditional, adult, transfer, international, and military students.

Work closely with the Associate Director to optimize campaigns, monitor performance metrics, and align messaging with institutional goals while ensuring