Omnichannel Retail Growth Strategist

SC Johnson; Racine (WI); Hybrid; USD 109,000 - 143,000; Full time

Benefits offered by this job

Bonuses

Long‑term incentives

401(k) matching

Profit sharing

Health care plans

Flexible work arrangements

Vacation purchase options

Recreation and fitness facilities

Childcare support

Counseling services

Job summary

SC Johnson is seeking a Retail Media Marketing Manager to craft omnichannel plans across retail media networks, eCommerce, digital, and in-store channels. You’ll translate shopper and performance data into campaigns driving conversion, sales, and market share. Collaboration with Sales, Brand Marketing, and key retailers is essential.

The role emphasizes data-driven decisions, ROI optimization, and leadership in omnichannel initiatives that connect screen to shelf for consumer products.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field with 5+ years of relevant experience.
• Legally authorized to work in the United States without current or future sponsorship.

Responsibilities

• Develop and implement omnichannel marketing plans aligned with business objectives.
• Leverage shopper insights and retailer strategies to drive engagement and conversion.
• Manage marketing budgets to optimize ROI and ROO.
• Activate portfolio strategies with finance and revenue management.
• Oversee online marketing campaigns, content strategy, PDP briefs and digital shelf management.
• Collaborate with sales to ensure flawless execution.
• Track and analyze campaign performance and shopper behavior.
• Provide shopper insights to inform customer-specific strategies and sell-in materials.
• Communicate plans and results across stakeholders.

Skills

Retail media planning

AI / agentic tech

Communication skills

Budget management

E-commerce marketing

SEO/SEM

Analytics tools

Retail media networks

Omnichannel campaigns

Conversion optimization

Education

Bachelor’s degree in marketing or business

Tools

Google Analytics

Adobe Analytics

Job description

SC Johnson is seeking a Retail Media Marketing Manager to craft omnichannel plans across retail media networks, eCommerce, digital, and in-store channels. You’ll translate shopper and performance data into campaigns driving conversion, sales, and market share. Collaboration with Sales, Brand Marketing, and key retailers is essential.

The role emphasizes data-driven decisions, ROI optimization, and leadership in omnichannel initiatives that connect screen to shelf for consumer products.