Omnichannel Marketing Manager - Media & Growth

mizkancareers; Schaumburg (IL); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K with match

Profit sharing

Wellness program

Parental leave

Long-term-care insurance

Disability insurance

Education assistance

Job summary

Mizkan America, Inc. in Schaumburg, IL, seeks an Associate Manager, Media and Omni-Channel Marketing to bridge brand strategy with media investment and shopper activation.

This role drives omnichannel campaigns across digital and in-store channels, translating brand plans into activation strategies across top retailers to boost awareness and conversion. The ideal candidate brings a Marketing/Business background with 4+ years in marketing, strong analytical and communication skills, and a proven

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Advanced degree (MBA) with a Marketing concentration, preferred.
• Minimum 4 years of classical experience in marketing and marketing communications, preferably in the CPG food industry with a well-known brand or company.
• Experience managing one or more brands.
• Experience managing and executing key elements of brand plans including strategy, selling and executing.

Responsibilities

• Support media planning decisions including budget allocation, channel mix, audience targeting, and flighting strategies for all Signature Brands.
• Partner with agencies to build and refine integrated media plans aligned to brand and commercial objectives.
• Identify opportunities to improve effectiveness across the funnel, from traffic generation to conversion and retention.
• Ensure campaigns are structured to drive incremental growth, new-to-brand acquisition, and share gains.
• Contribute to the development of full-funnel media strategies across key retail partners (Amazon, Walmart, Kroger, Instacart, etc.) supporting the drive periods and key marketing tentpoles.
• Support the comprehensive brand plan that supports growth and profit objectives.
• Manage day-to-day campaign activation across all channels.
• Continuously optimize campaigns to improve impact, effectiveness, conversion, and consumer acquisitions while building long term brand love and engagement.
• Leverage performance data and insights to inform ongoing media strategy and future planning cycles.
• Test and scale new capabilities, formats, and platforms to drive competitive advantage.
• Manage omnichannel media and shopper marketing budgets across key retailers and initiatives.
• Track and optimize spend to ensure alignment with brand priorities and financial targets
• Maintain budget trackers, and contribute to monthly/quarterly re-planning.
• Proactively identify opportunities to reallocate investments to maximize impact and efficiency.
• Perform other duties assigned that support the overall success of the team, department, or organization.

Skills

Business acumen

Analytical skills

Communication skills

Organizational skills

Coaching

MS Office

Education

Bachelor's degree in Marketing/Business/Communications

MBA with Marketing concentration

Tools

MS Office

Job description

Mizkan America, Inc. in Schaumburg, IL, seeks an Associate Manager, Media and Omni-Channel Marketing to bridge brand strategy with media investment and shopper activation.

This role drives omnichannel campaigns across digital and in-store channels, translating brand plans into activation strategies across top retailers to boost awareness and conversion. The ideal candidate brings a Marketing/Business background with 4+ years in marketing, strong analytical and communication skills, and a proven