Retail Media Marketing Manager

SC Johnson; Racine (WI); Hybrid; USD 109,000 - 143,000; Full time

Benefits offered by this job

Bonuses

Long‑term incentives

401(k) matching

Profit sharing

Health care plans

Flexible work arrangements

Vacation purchase options

Recreation and fitness facilities

Childcare support

Counseling services

Job summary

SC Johnson is seeking a Retail Media Marketing Manager to craft omnichannel plans across retail media networks, eCommerce, digital, and in-store channels. You’ll translate shopper and performance data into campaigns driving conversion, sales, and market share. Collaboration with Sales, Brand Marketing, and key retailers is essential.

The role emphasizes data-driven decisions, ROI optimization, and leadership in omnichannel initiatives that connect screen to shelf for consumer products.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field with 5+ years of relevant experience.
• Legally authorized to work in the United States without current or future sponsorship.

Responsibilities

• Develop and implement omnichannel marketing plans aligned with business objectives.
• Leverage shopper insights and retailer strategies to drive engagement and conversion.
• Manage marketing budgets to optimize ROI and ROO.
• Activate portfolio strategies with finance and revenue management.
• Oversee online marketing campaigns, content strategy, PDP briefs and digital shelf management.
• Collaborate with sales to ensure flawless execution.
• Track and analyze campaign performance and shopper behavior.
• Provide shopper insights to inform customer-specific strategies and sell-in materials.
• Communicate plans and results across stakeholders.

Skills

Retail media planning

AI / agentic tech

Communication skills

Budget management

E-commerce marketing

SEO/SEM

Analytics tools

Retail media networks

Omnichannel campaigns

Conversion optimization

Education

Bachelor’s degree in marketing or business

Tools

Google Analytics

Adobe Analytics

Job description

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.

The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

ABOUT THE ROLE

Are you a strategic marketer who knows how to turn retail media, shopper insights, and commerce data into measurable growth? As Retail Media Marketing Manager , you’ll develop and activate integrated marketing strategies across retail media networks, eCommerce, digital, and in-store channels to reach shoppers throughout the path to purchase.

Partnering closely with Sales, Brand Marketing, eCommerce, and key retail customers, you’ll help determine where and how we invest across the retail media ecosystem—translating shopper and performance data into campaigns that drive conversion, sales, and market share. This is an exciting opportunity for a consumer products or retail media marketer who combines strategic thinking, strong commercial acumen, and data-driven decision-making to create connected shopper experiences from screen to shelf.

KEY RESPONSIBILITIES

Omnichannel Strategy & Execution

• Develop and implement omnichannel marketing plans aligned with business objectives.
• Leverage shopper insights and retailer-specific strategies to drive engagement and conversion.
• Manage marketing budgets to optimize ROI and ROO.
• Activate portfolio strategies in partnership with finance and revenue management.
• Optimize channel mix using performance data and Marketing Mix Modeling (MMA).

In-Store & Online Marketing

• Lead development of impactful in-store marketing programs and creative briefs.
• Collaborate with sales teams to ensure flawless execution.
• Oversee online marketing campaigns, content strategy, PDP briefs, and digital shelf management.
• Continuously improve online performance through analytics, A/B testing, and trend monitoring.

Collaboration & Communication

• Serve as the key contact for internal teams and retail partners.
• Provide shopper insights to inform customer-specific strategies and sell‑in materials.
• Manage relationships with external agencies (creative, media, retail media) to drive innovation and execution.
• Communicate plans, results, and insights across stakeholders.
• Share best practices and contribute to process development.

Performance Analysis & Competitive Intelligence

• Track and analyze campaign performance and shopper behavior.
• Apply insights from analytics to inform future strategies.
• Monitor competitor activity and retail trends to identify opportunities and threats.
• Develop competitive strategies to differentiate offerings.

REQUIRED EXPERIENCE YOU’LL BRING

• Bachelor’s degree in marketing, Business Administration, or a related field with 5+ years of relevant experience
• Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

PREFERRED EXPERIENCES AND SKILLS

• Familiarity with retail media planning and AI/agentic technology integration.
• Strong curiosity and self‑starter mindset.
• Excellent communication and collaboration skills.
• Strong project and budget management capabilities.
• Experience with e‑commerce marketing, SEO/SEM, and conversion optimization.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Working knowledge of retailer-specific platforms and retail media networks.
• Proven success in developing and executing omnichannel marketing campaigns.
• Experience managing budgets and analyzing ROI.
• Strong understanding of retail marketing principles.

JOB REQUIREMENTS

• This role is eligible for domestic relocation assistance
• Full‑time onsite role in Mt. Pleasant, Wisconsin
• Office work environment: Remote work available once a week for eligible employees after initial 90‑day onboarding period
• Travel <10%

BENEFITS AND PERKS

SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long‑term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

The Company’s Total Rewards package is at or above industry levels. The expected base salary range for this position is between 109,200.00 USD - 143,325.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short‑term incentive and/or long‑term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

Better Together

At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation.

Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.

Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to [e-mail]. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information.