Senior Omnichannel Media Leader

Samsonite Company Stores, LLC; Mansfield (OH); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Samsonite Company Stores, LLC is seeking a Senior Manager of Integrated Media to lead omnichannel media planning, measurement, and optimization. The role partners with Brand, eCommerce, CRM, and agency teams to drive growth and ensure a connected consumer journey across DTC, retailers, and marketplaces.

The position emphasizes a hands-on, data-driven approach, strong budget discipline, and collaboration with cross-functional teams in a fast-paced retail environment.

Qualifications

• 7+ years of experience in integrated media, performance marketing, acquisition marketing, retail media, or omnichannel marketing.
• Proven experience managing significant paid media budgets across multiple channels and objectives.
• Strong expertise in paid social, paid search, programmatic, video/CTV, and retail media.
• Demonstrated ability to build and optimize full-funnel media programs that support both brand and performance outcomes.
• Strong analytical and financial acumen, including experience with attribution, incrementality, forecasting, KPI reporting, and budget pacing.
• Experience managing external agencies, media partners, platform partners, and cross-functional internal stakeholders.
• Strong understanding of eCommerce, marketplace, DTC, and retailer-connected marketing environments.
• Excellent written, verbal, presentation, project management, and stakeholder communication skills.
• Ability to operate in a fast-paced, matrixed organization with strong attention to detail and a test-and-learn mindset.
• Retail media platform experience including Amazon Ads, Walmart Connect, Target Roundel, and other commerce media networks.
• Experience in consumer goods, lifestyle, fashion, travel, retail, marketplace, or omnichannel commerce environments.
• Familiarity with GA4, Adobe Analytics, Datorama, Tableau, Power BI, or similar reporting and dashboarding platforms.
• Experience with media mix modeling, incrementality testing, lift studies, audience experiments, and attribution frameworks.
• Ability to balance creative judgment with performance discipline and convert insights into practical execution.

Responsibilities

• Develop and execute integrated omnichannel media strategies aligned to brand, business, and commercial objectives.
• Translate briefs and priorities into actionable channel plans across awareness, consideration, and conversion.
• Lead acquisition and performance marketing programs across paid social, paid search, programmatic, video/CTV, and emerging channels.
• Manage media budgets, forecasting, bid strategy, audience optimization, and testing roadmaps to maximize growth.
• Lead agency planning sessions, negotiations, and review meetings with external partners.
• Provide clear performance readouts, insights, and recommendations to inform future investments.

Skills

Integrated media

Performance marketing

Retail media

Omnichannel marketing

Analytics tools

Budget management

Stakeholder management

Tools

GA4

Adobe Analytics

Datorama

Tableau

Power BI

Amazon Ads

Walmart Connect

Job description

Samsonite Company Stores, LLC is seeking a Senior Manager of Integrated Media to lead omnichannel media planning, measurement, and optimization. The role partners with Brand, eCommerce, CRM, and agency teams to drive growth and ensure a connected consumer journey across DTC, retailers, and marketplaces.

The position emphasizes a hands-on, data-driven approach, strong budget discipline, and collaboration with cross-functional teams in a fast-paced retail environment.