Hybrid Omnichannel Marketing Manager – US

GlaxoSmithKline; Durham (NC); Hybride; USD 90 000 - 140 000; Plein temps

Résumé du poste

GSK in the United States is seeking an Omnichannel Marketing Manager to steer digital and multichannel marketing efforts. You will partner with cross-functional teams to engage healthcare professionals, balancing creativity with data-driven decision making.

You will contribute to a growing strategy supporting Ahead Together and a portfolio across vaccines, specialty medicines, and general medicines. This hybrid role emphasizes on-site collaboration two days a week while advancing your career in

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• 4+ years of healthcare or pharmaceutical marketing experience including digital/omnichannel campaigns.
• Experience managing end-to-end digital campaigns across channels (website, email, paid social, SEM, display).
• Proven ability to work within cross-functional teams and matrix environments.
• Experience managing agency partners and vendors.
• Strong communication skills with promotional review and regulatory compliance experience.

Responsabilités

• Lead planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social, search, and display channels.
• Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop compliant materials.
• Manage agency and vendor relationships to ensure timely delivery of assets and campaigns.
• Use analytics to measure campaign effectiveness and optimize tactics for engagement.
• Navigate promotional review processes to ensure regulatory compliance.
• Foster inclusive and collaborative working relationships across teams and stakeholders.

Connaissances

Omnichannel

Digital campaigns

Cross-functional

Agency management

Analytics

Regulatory compliance

Formation

Bachelor's degree in Marketing or related field

Description du poste

GSK in the United States is seeking an Omnichannel Marketing Manager to steer digital and multichannel marketing efforts. You will partner with cross-functional teams to engage healthcare professionals, balancing creativity with data-driven decision making.

You will contribute to a growing strategy supporting Ahead Together and a portfolio across vaccines, specialty medicines, and general medicines. This hybrid role emphasizes on-site collaboration two days a week while advancing your career in