Omnichannel Orchestration Lead – Oncology AI Campaigns

GSK

United States

On-site

USD 140,000 - 180,000

Full time

6 days ago

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Job summary

GSK is seeking a Sr. Manager for Omnichannel Orchestration and Enablement in the US.

The role leads the Omnichannel Engine operations, partnering with marketing, sales operations, and data teams to deliver data-driven, personalized campaigns for oncology brands. Responsibilities include deployment of Veeva Opportunity Engine, model refinements, insights delivery, and cross-brand coordination to improve performance and ensure alignment with brand strategy and governance.

Qualifications

Bachelor's degree or higher in a relevant field.
5+ years of marketing experience in pharma/biotech with oncology exposure a plus.
1+ years building KPI dashboards/perf reports.
1+ years using marketing platforms, decisioning engines, analytics tools, CRM systems, and CMS.
Experience in omnichannel landscape and vendor management.

Responsibilities

Lead day-to-day operations of Omnichannel Engine for Oncology BU.
Orchestrate omnichannel campaigns across 4 brands to meet brand strategy.
Manage deployment and refinements of Veeva Opportunity Engine and related insights.
Collaborate with brand marketing, sales operations, data management, and agencies.
Monitor KPIs and impact analyses; drive continuous improvement.