Digital Ops Manager: Omnichannel HCP Marketing

Abbott; Alameda (CA); On-site; USD 149,000 - 297,000; Full time

Job summary

Abbott Diabetes Care in Alameda, CA, seeks a Digital Operations Manager to lead and optimize HCP digital marketing across paid media, email/CRM, web, SMS, and LMS. This onsite role partners with Brand, Commercial, and IT to align digital investments with product priorities and regulatory requirements.

The candidate will manage a four-person digital team, drive omnichannel programs, and deliver measurable performance while ensuring compliance and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
• 8+ years of progressive digital marketing and operations experience.
• Experience leading large-scale programs with substantial budgets.
• Expertise across paid media, email/CRM, web, SMS, and LMS.
• Strong analytical, PM, and communication skills.
• Proven ability to manage agencies and cross-functional partners.

Responsibilities

• Lead development and execution of HCP omnichannel marketing strategies.
• Align digital investments with business objectives with cross-functional teams.
• Design omnichannel programs delivering coordinated experiences across touchpoints.
• Drive audience targeting, segmentation, and activation.
• Identify digital opportunities and best practices to improve performance.
• Oversee end-to-end campaigns across owned and paid channels, including compliance and measurement.

Skills

Digital marketing

Omnichannel

Marketing operations

Analytics

Project management

People leadership

Stakeholder management

Education

Bachelor's degree in Marketing or related

Tools

CRM platforms

Marketing automation

Web analytics

Learning management systems

Ad tech platforms

Job description

Abbott Diabetes Care in Alameda, CA, seeks a Digital Operations Manager to lead and optimize HCP digital marketing across paid media, email/CRM, web, SMS, and LMS. This onsite role partners with Brand, Commercial, and IT to align digital investments with product priorities and regulatory requirements.

The candidate will manage a four-person digital team, drive omnichannel programs, and deliver measurable performance while ensuring compliance and cross-functional collaboration.