Omnichannel & Media Strategy Lead — Hybrid/Remote

OpenKrill; United States; Hybride; USD 90 000 - 115 000; Plein temps

Avantages offerts par ce poste

Comprehensive benefits

Hybrid/remote work options

Mental wellness coaching

LinkedIn Learning access

Résumé du poste

Real Chemistry seeks an Associate Director of Omnichannel & Media Strategy to lead omnichannel engagement initiatives. You will translate audience insights, media behavior, and business goals into integrated journey architectures and cross-channel plans that drive measurable outcomes.

You will guide audience segmentation and journey design while collaborating with media, analytics, CRM, and client services teams.

Qualifications

• Demonstrated experience developing media strategy, ideally within healthcare, pharmaceutical marketing, or another highly regulated or complex industry.
• Strong understanding of paid media strategy and how channels such as paid search, paid social, programmatic, video, and other digital media work together within an omnichannel ecosystem.
• Experience leading client workshops, strategic planning sessions or collaborative working sessions.
• Strong understanding of how paid media connects with owned channels, CRM, field engagement, content and digital experiences.
• Ability to translate research, data, media performance and campaign results into strategic recommendations.
• Experience overseeing junior strategists and providing feedback, training or quality review.
• Strong client communication, presentation development and facilitation skills.

Responsabilités

• Architect omnichannel engagement strategies with media strategy at the core, connecting paid media with owned, earned, CRM, field, and digital channels.
• Lead audience segmentation, persona development and customer prioritization across healthcare professional, patient, caregiver and other relevant audiences.
• Design end-to-end customer journeys that identify audience needs, barriers, behaviors, triggers and engagement opportunities.
• Develop media and channel orchestration frameworks that define the role of paid media and connect it effectively across owned, earned, field, CRM, and digital touchpoints.
• Lead client and internal workshops focused on audience strategy, journey design and engagement planning.
• Define measurement frameworks, testing plans and strategic requirements for CRM, analytics and engagement platforms.
• Translate client needs, market research, media and campaign performance, and audience insights into clear strategic recommendations for cross-functional teams.
• Oversee supporting strategists, delegate work and review deliverables for strategic quality and consistency.
• Contribute to scoping conversations and manage multiple client workstreams to established timelines and utilization expectations.

Connaissances

Media strategy

Omnichannel

Audience segmentation

Client workshops

Strategic planning

Presentation skills

Team leadership

Description du poste

Real Chemistry seeks an Associate Director of Omnichannel & Media Strategy to lead omnichannel engagement initiatives. You will translate audience insights, media behavior, and business goals into integrated journey architectures and cross-channel plans that drive measurable outcomes.

You will guide audience segmentation and journey design while collaborating with media, analytics, CRM, and client services teams.