VP, Omnichannel Media & AI-Driven Growth

Calcium+Company; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 320,000; Full time

Job summary

Calcium+Company is seeking a VP, Omnichannel Media to lead media strategy and the media business. The role owns the full media lifecycle from audience-first planning to in-house activation, leveraging data, AI, and analytics to drive client impact.

This builder role aims to grow the platform from CRM execution to intelligent omnichannel orchestration, connecting paid media to behavior and next-best-action across channels.

Qualifications

• 10+ years of experience in media strategy, planning, and buying, with a focus on healthcare or pharma.
• Proven omnichannel experience across HCP and DTC, including endemic, point of care, search, social, programmatic, and CTV.
• Hands-on fluency with DSPs, ad servers, publisher-direct buying, and self-serve platforms.

Responsibilities

• Lead omnichannel media strategy across HCP, DTC, and unbranded campaigns with diverse channels.
• Own the media revenue plan, growth targets, pricing models, and IO/billing workflows.
• Launch targeted campaigns using Rx, claims, and lab data for segment-driven activation.
• Lead modern measurement approaches (MMM, attribution, lift) and real-time cross-channel reporting.
• Build and scale cross-channel orchestration, with AI-driven planning and modular content.

Skills

Media strategy

Omnichannel

Healthcare/pharma

Tools

DSPs/Ad servers

Programmatic buying

Job description

Calcium+Company is seeking a VP, Omnichannel Media to lead media strategy and the media business. The role owns the full media lifecycle from audience-first planning to in-house activation, leveraging data, AI, and analytics to drive client impact.

This builder role aims to grow the platform from CRM execution to intelligent omnichannel orchestration, connecting paid media to behavior and next-best-action across channels.