Omnichannel Media Director

Mile Marker; New York (NY); On-site; USD 125,000 - 150,000; Full time

Job summary

Mile Marker is seeking a strategic Director, Media to lead our media planning, buying, and optimization across all channels. The ideal candidate will bring extensive experience in media strategy, digital advertising, and client leadership, with a proven track record of driving measurable results and maximizing return on advertising spend.

Lead a team of media planners, buyers, and analysts in a fast-paced, data-driven agency environment in New York.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 8+ years in media planning and buying, with at least 3 years in a leadership/managerial role.
• Proven experience managing substantial media budgets ($2M+ annually).
• Strong background in digital media channels and platforms.
• Experience with marketing mix modeling or multi-touch attribution.
• Knowledge of retail media networks (e.g., Walmart Connect, Amazon, Roundel).
• Agency or client-side experience across industries is preferred.
• Industry certifications (Google Ads, Meta Blueprint) are a plus.

Responsibilities

• Develop comprehensive omnichannel media strategies aligned with business goals.
• Lead media planning, audience targeting, channel selection, and budget allocation.
• Oversee campaigns across digital, traditional, and emerging media channels.
• Collaborate with analytics and bidding teams to ensure cohesive execution.
• Present media recommendations and performance insights to senior leadership and clients.
• Lead and mentor a team of media planners, buyers, and analysts.
• Monitor performance and optimize campaigns to maximize ROAS and KPI achievement.

Skills

Media planning

Leadership

Budget management

Digital advertising

Analytics

Google Ads

Meta / Facebook

The Trade Desk

Google Analytics

Excel / Sheets

Education

Bachelor’s degree in marketing/advertising/communications

Tools

Google Ads

Meta Business Manager

The Trade Desk

Google Analytics

Adobe Analytics

Job description

Mile Marker is seeking a strategic Director, Media to lead our media planning, buying, and optimization across all channels. The ideal candidate will bring extensive experience in media strategy, digital advertising, and client leadership, with a proven track record of driving measurable results and maximizing return on advertising spend.

Lead a team of media planners, buyers, and analysts in a fast-paced, data-driven agency environment in New York.