Media Manager

Stephan & Brady, Inc.; Madison (WI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Life insurance

Disability insurance

Profit-sharing bonuses

Team culture and growth opportunities

Job summary

S/B Strategic Marketing, Madison, WI, is seeking a Media Manager to connect strategy with hands-on execution across traditional and digital campaigns. You will translate client objectives into media plans and drive performance through analytics and testing.

The role requires planning and optimizing multi-channel campaigns, collaborating with account, creative and PR teams, building client relationships, and contributing to the growth of the agency's digital practice.

Qualifications

• Experience planning and managing multi-channel or omnichannel traditional and digital marketing campaigns.
• Hands-on experience with paid media platforms and programmatic partners.
• Familiarity with retailer media platforms and search/social ads.
• Proficiency with analytics dashboards and reporting tools.
• Strong analytical skills and ability to translate data into next steps.
• Knowledge of SEO strategy and core marketing tools.
• Ability to manage multiple client priorities and deadlines.

Responsibilities

• Develop short- and long-term media strategies for multiple clients, aligning channel plans with goals.
• Plan, launch, manage, and optimize campaigns across traditional, digital, and retailer channels.
• Monitor performance, define KPIs, and turn analytics into actionable recommendations.
• Prepare and present client reports highlighting results, learnings, and opportunities.
• Recommend integrated digital tactics across paid, earned, and owned channels for omnichannel experience.
• Collaborate with account, creative, PR, and social teams to execute campaigns.
• Evaluate programs and identify opportunities to improve ROI and user experience.
• Stay current on media platforms, tools, trends, and relevant developments for clients.
• Build trusted client relationships with clear communication and accountability.
• Support growth of the agency’s digital practice by expanding services.

Skills

Multi-channel campaign planning

Analytical mindset

Communication & presentation

Project management

Strategic thinking

Collaborative teamwork

Problem solving

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

TikTok Ad Manager

Instacart Ads

Criteo

Kroger Precision Marketing

Google Analytics 4

Google Tag Manager

Google Data Studio

Job description

Overview

Are you a strategic, curious media professional who enjoys turning data and ideas into meaningful results? At S/B Strategic Marketing, breaking the mold to make great things happen is an everyday expectation. We’re a full-service marketing communications firm that works across industries and channels to help clients reach their goals. We’re looking for a Media Manager who can connect strategy with hands‑on execution, bring fresh thinking to client challenges, and help make both our traditional and digital campaigns smarter and more effective.

Description

The Media Manager plays a key role in shaping, executing and optimizing integrated traditional and digital marketing campaigns for a diverse portfolio of clients. Combining strategic thinking with hands‑on media expertise, this role oversees campaigns across traditional, digital and retail media channels, leveraging audience insights, analytics and performance data to drive meaningful results. Working collaboratively with colleagues and clients, you’ll translate business objectives into thoughtful media recommendations, manage campaigns across channels, and use performance insights to continually improve results.

Key Responsibilities

Develop short- and long-term media strategies for multiple clients, aligning channel plans and tactics with business goals.

Plan, launch, manage, and optimize paid traditional, digital and retailer campaigns, including search and social advertising, audience targeting, budget pacing, and A/B testing.

Monitor campaign performance, define and track key performance indicators (KPIs), and turn analytics into clear, actionable recommendations.

Prepare and present reports that communicate results, learnings, and opportunities to clients and internal teams.

Recommend integrated digital tactics across paid, earned, and owned channels across traditional and digital media, considering the customer journey and a consistent omnichannel experience.

Collaborate with account, creative, public relations, and social media teammates to develop and execute effective campaigns.

Evaluate traditional and digital programs and identify opportunities to improve performance, efficiency, user experience, and return on investment.

Stay current on traditional and digital media platforms, tools, trends, and best practices, and determine which developments are relevant to client needs.

Build trusted client relationships through sound counsel, clear communication, follow-through, and a focus on results.

Contribute to the growth of the agency’s digital practice by identifying opportunities to expand services and support client needs.

Qualifications

• Experience planning and managing multi-channel or omnichannel traditional and digital marketing campaigns.
• Hands‑on experience with paid media platforms such as Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager, TikTok Ad Manager, as well as experience working with programmatic partners where relevant.
• Experience in the retailer media space is strongly preferred, including familiarity with platforms such as Instacart Ads and retailer‑sponsored search platforms (e.g., Criteo, Kroger Precision Marketing, Citrus Ad, Inmar).
• Proficiency with Google Analytics 4 and Google Tag Manager, plus experience building or interpreting performance dashboards and reports in Google Data Studio.
• Strong analytical skills and the ability to explain performance clearly and turn findings into practical next steps.
• Knowledge of SEO strategy, current best practices, and commonly used tools.
  Strong project management, communication, presentation, and problem-solving skills; able to balance multiple clients, priorities, and deadlines.
• Comfort leading client conversations, facilitating brainstorming, and building consensus across teams; experience guiding teammates is a plus.
• Working knowledge of Microsoft Office and Google Workspace.
• Experience with CRM and content management systems (CMS) is a plus.
• A proactive, collaborative mindset and genuine curiosity about how technology and marketing can solve client challenges.
• Competitive salary based on experience and performance.
• Success bonuses, including cash profit‑sharing plans.
• Company‑paid individual health, dental, life, and disability insurance.
• A performance‑minded culture that values accountability, collaboration, and work/life balance.
• A supportive team and stimulating work environment, with opportunities to learn and grow.

S/B Strategic Marketing is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.