Omnichannel Media Manager: Data-Driven Campaigns&Bonuses

Stephan & Brady, Inc.; Madison (WI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Life insurance

Disability insurance

Profit-sharing bonuses

Team culture and growth opportunities

Job summary

S/B Strategic Marketing, Madison, WI, is seeking a Media Manager to connect strategy with hands-on execution across traditional and digital campaigns. You will translate client objectives into media plans and drive performance through analytics and testing.

The role requires planning and optimizing multi-channel campaigns, collaborating with account, creative and PR teams, building client relationships, and contributing to the growth of the agency's digital practice.

Qualifications

• Experience planning and managing multi-channel or omnichannel traditional and digital marketing campaigns.
• Hands-on experience with paid media platforms and programmatic partners.
• Familiarity with retailer media platforms and search/social ads.
• Proficiency with analytics dashboards and reporting tools.
• Strong analytical skills and ability to translate data into next steps.
• Knowledge of SEO strategy and core marketing tools.
• Ability to manage multiple client priorities and deadlines.

Responsibilities

• Develop short- and long-term media strategies for multiple clients, aligning channel plans with goals.
• Plan, launch, manage, and optimize campaigns across traditional, digital, and retailer channels.
• Monitor performance, define KPIs, and turn analytics into actionable recommendations.
• Prepare and present client reports highlighting results, learnings, and opportunities.
• Recommend integrated digital tactics across paid, earned, and owned channels for omnichannel experience.
• Collaborate with account, creative, PR, and social teams to execute campaigns.
• Evaluate programs and identify opportunities to improve ROI and user experience.
• Stay current on media platforms, tools, trends, and relevant developments for clients.
• Build trusted client relationships with clear communication and accountability.
• Support growth of the agency’s digital practice by expanding services.

Skills

Multi-channel campaign planning

Analytical mindset

Communication & presentation

Project management

Strategic thinking

Collaborative teamwork

Problem solving

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

TikTok Ad Manager

Instacart Ads

Criteo

Kroger Precision Marketing

Google Analytics 4

Google Tag Manager

Google Data Studio

Job description

S/B Strategic Marketing, Madison, WI, is seeking a Media Manager to connect strategy with hands-on execution across traditional and digital campaigns. You will translate client objectives into media plans and drive performance through analytics and testing.

The role requires planning and optimizing multi-channel campaigns, collaborating with account, creative and PR teams, building client relationships, and contributing to the growth of the agency's digital practice.