Omnichannel Marketing Manager

Adecco; United States; Hybrid; USD 74,000 - 105,000; Full time

Job summary

Adecco is seeking an Omnichannel Marketing Manager for a 12-month contract, NJ/NYC-based with one day onsite preferred, or open to remote for EST time zone. The role leads omnichannel marketing, retail media and shopper activations across major retailers.

You will partner with brand, sales and cross-functional teams to develop performance-driven programs, launch campaigns on Amazon Ads, Walmart Connect, Roundel, Instacart, and onsite media, and optimize ROAS and conversion.

Qualifications

• 3–5 years of experience in omnichannel marketing, retail media, shopper marketing, or commerce marketing.
• Strong shopper marketing and retail media experience is essential.
• Proven hands-on experience launching, managing, and optimizing campaigns directly within retail media platforms.

Responsibilities

• Own end-to-end execution of omnichannel marketing and retail media campaigns across major retailer ecosystems.
• Launch, manage, and optimize retail media and search campaigns on platforms such as Amazon Ads, Walmart Connect, Roundel, KPM, and Instacart.
• Develop and execute shopper marketing strategies and activations aligning brand priorities with retailer and shopper objectives.
• Support seasonal campaigns, launches, and key retail moments across priority retailers.
• Translate brand objectives and shopper insights into activation strategies driving conversion and ROAS.
• Execute campaign setup, trafficking, QA, and in-flight optimization within retail media platforms.
• Collaborate with brand marketing, sales, analytics, legal, and cross-functional teams for alignment.
• Identify opportunities with retailer and media partners to strengthen omnichannel activation plans.
• Monitor performance, retailer trends, and shopper behavior to deliver actionable insights.

Skills

Omnichannel Marketing

Retail Media

Shopper Marketing

Campaign Management

Amazon Advertising

Walmart Connect

Roundel

Instacart

Job description

Location: New Jersey/NYC based with 1 day a week onsite preferred, OR OPEN TO REMOTE EST TIME ZONE REQUIRED

Pay Rate: $65/hr

Duration: 12-month contract

Hours: 40 hours/week

Role Overview

The Omnichannel Marketing Manager will play a critical, hands-on role supporting a fast-growing consumer brand within a leading global CPG organization. This role will focus on the end-to-end execution of omnichannel marketing, retail media, and shopper marketing activations across key retailer ecosystems.

This position is ideal for a strong executor with CPG experience who understands how to bring brand strategy to life at retail. The right candidate will have strong hands-on retail media and shopper marketing experience and be comfortable partnering closely with brand, sales, and cross-functional teams to develop and execute performance-driven programs across major retailers.

Key Responsibilities

• Own end-to-end execution of omnichannel marketing and retail media campaigns across major retailer ecosystems.
• Launch, manage, and optimize retail media and search campaigns across key platforms such as Amazon Ads, Walmart Connect, Roundel, KPM, and Instacart.
• Develop and execute shopper marketing strategies and activations that connect brand priorities with retailer and shopper objectives.
• Support seasonal campaigns, innovation launches, and key retail moments across priority retailers.
• Translate brand objectives, retailer priorities, and shopper insights into targeted activation strategies that drive conversion, ROAS, basket growth, and overall business performance.
• Execute campaign setup, trafficking, QA, in-flight optimization, and performance monitoring directly within retail media platforms.
• Partner closely with brand marketing, sales, analytics, legal, and other cross-functional teams to ensure alignment, timelines, and flawless execution.
• Collaborate with retailer and media partners to identify opportunities and strengthen omnichannel activation plans.
• Monitor campaign performance, competitive activity, retailer trends, and shopper behavior to deliver actionable insights and optimization recommendations.
• Contribute to test-and-learn initiatives and help establish best practices that elevate omnichannel and retail media execution.

Required Experience & Qualifications

• 3–5 years of experience in omnichannel marketing, retail media, shopper marketing, or commerce marketing, preferably within CPG.
• Strong shopper marketing and retail media experience is essential.
• Proven hands-on experience launching, managing, and optimizing campaigns directly within retail media platforms.
• Strong working knowledge of platforms such as Amazon Advertising, Walmart Connect, Roundel, KPM, Instacart, and retailer onsite media.
• Strong understanding of how brand marketing, shopper marketing, sales, and retail media work together to drive conversion and business results.
• Performance-driven mindset with a strong focus on ROAS, conversion, efficiency, and measurable business impact.
• Highly organized self-starter who is comfortable operating in a fast-paced, evolving environment.
• Strong communication and storytelling skills with the ability to effectively partner with and influence cross-functional stakeholders.
• Passion for omnichannel marketing, shopper marketing, retail media, and driving measurable results at retail.