Director of Omnichannel

Veriti; United States; On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Top insurance plans for medical, dental and vision benefits

Strong work-life balance

Flexible remote culture

Job summary

A dynamic retail media agency is seeking a Director of Omnichannel to lead integrated marketing strategies for a portfolio of CPG brands. This role involves owning the omnichannel growth strategy, driving team excellence, and fostering senior client partnerships. The ideal candidate will have over 6 years of relevant experience and a proven track record in retail media or shopper marketing. The position offers a competitive salary, unlimited PTO, and a flexible remote work culture.

Qualifications

• 6+ years of experience in retail media, shopper marketing, or omnichannel CPG marketing.
• 3-5+ years in a leadership or team management role.
• Strong commercial acumen and ability to connect media strategy to revenue impact.

Responsibilities

• Own omnichannel growth strategy across retail media and shopper marketing.
• Lead a team of Account Managers.
• Drive cross-functional excellence across internal teams.

Skills

Strategic leadership

Client relationship management

Cross-functional leadership

Communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Suite

Microsoft Office

Retail media platforms

Job description

Location: Remote: Texas, Utah, Tennessee, Missouri, Colorado, California, Illinois, Washington or South Carolina

Reports to: CEO

Department: Retail Media

Type: Full-Time

About Veriti

Since 2021, we’ve been the shopper marketing team behind some of your favorite emerging brands, proving that clean-label products can compete with—and beat—the industry's biggest players.

We provide strategic activation and expert execution across the entire retail ecosystem, managing everything from vendor relationships to campaign logistics so brands can focus on building their business.

Our Services

• Retail Media Strategy & Execution – Hands-on-keys bidding and optimization across Kroger, Instacart, Walmart, Target, and more
• Shopper Marketing – In-store activations, sampling, and promotional strategies that drive trial and purchase
• Merchandising – Display planning and execution for maximum shelf presence
• Analytics & Insights – Transparent reporting that shows exactly where every dollar goes

We combine full-service agency expertise with an in-house partnership mindset. We win when our clients win.

The Role

We are seeking a strategic, client-facing Director of Omnichannel to lead integrated retail media and shopper marketing strategy across a portfolio of emerging and mid-market CPG brands.

This role is responsible for:

• Owning omnichannel growth strategy across retail media and shopper marketing
• Leading a team of Account Managers
• Driving cross-functional excellence across internal teams
• Building long-term client partnerships at the senior and executive level
• Identifying growth opportunities and strategic recommendations within existing client relationships

The Director of Omnichannel operates as both a strategic architect and business leader ensuring that every channel works together to drive measurable commercial impact.

Key ResponsibilitiesOmnichannel Strategy Leadership

• Understand and educate the holistic omnichannel strategy across retail media and shopper marketing
• Develop integrated annual and quarterly growth plans aligned to client campaign performance, relationship management, and project ownership
• Ensure seamless coordination between digital and in-store efforts
• Elevate media strategy beyond tactics into commercial impact conversations
• Serve as executive-level strategic lead for assigned accounts
• Build and maintain senior-level client relationships
• Participate in quarterly business reviews and annual planning conversations
• Translate complex data into clear, strategic business narratives
• Identify new service offerings that drive incremental revenue for the brand
• Guide clients through periods of uncertainty with confidence and clarity
• Lead, coach, and develop Account Managers
• Establish clear performance standards and accountability
• Create scalable processes that improve efficiency and quality of execution
• Foster a culture of strategic thinking, ownership, and curiosity
• Partner with senior leadership to evolve service offerings and operational excellence
• Oversee portfolio-level revenue forecasting and margin performance
• Ensure budget allocation aligns with client goals and ROI benchmarks
• Partner with finance and leadership on pricing, scoping, and profitability decisions
• Drive disciplined planning and reporting standards
• Act as subject matter expert across retail media platforms (Kroger, Walmart, Target, Instacart, etc.)
• Ensure media strategy reflects latest platform capabilities and industry shifts per Veriti SOPs provided
• Align shopper marketing initiatives with media investment strategy
• Partner with retailer and vendor partners at a strategic level

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 6+ years of experience in retail media, shopper marketing, or omnichannel CPG marketing
• 3-5+ years in a leadership or team management role
• Strong commercial acumen and ability to connect media strategy to revenue impact
• Proven ability to lead senior-level client relationships
• Advanced project management and cross-functional leadership skills
• Exceptional communication and storytelling ability
• Proficient in Google and Microsoft Office; experience with retail media platforms required

Preferred Experience

• Hands-on retail media expertise across platforms such as Instacart, Kroger, Walmart, Target RMS, DoorDash, Criteo, Citrus/Epsilon
• Experience managing multi-channel shopper marketing campaigns
• Experience building or scaling teams within a growing agency

Physical Requirements & Work Environment:

This role may involve a mix of remote and in-person work, including occasional travel to stores and events. Key requirements include.

• Ability to sit and work at a computer for extended periods
• Use of standard office and digital content equipment
• Ability to lift up to 20 lbs as needed
• Visual and auditory capacity for reviewing content and monitoring engagement.

This description should not be construed to contain every function or responsibility. At management’s discretion, additional or different duties may be assigned from time to day or time to day.

Why Join Us?

Join a growing, values-driven agency built on transparency, commitment, kindness, courage, and curiosity.

• Work directly with executive leadership on strategic growth initiatives
• Shape the future of omnichannel retail strategy for emerging CPG brands
• Lead and build a high-performing team
• Competitive salary, unlimited PTO, top insurance plans for medical, dental and vision benefits, strong work-life balance, and flexible remote culture