Omnichannel Marketing Manager

Adecco; Parsippany-Troy Hills (NJ); Hybrid; USD 73,873 - 105,214; Full time

Job summary

Adecco is looking for an Omnichannel Marketing Manager in Parsippany, NJ. This hybrid role involves executing omnichannel marketing activations for a growing nutrition brand within a global CPG organization. Candidates should have 3–5 years of experience in omnichannel marketing or eCommerce, with proven skills in launching retail media campaigns. You will partner with cross-functional teams to drive conversion and performance. The position offers a dynamic environment with a focus on collaboration and measurable business impact.

Qualifications

• 3–5 years of experience in omnichannel marketing or eCommerce.
• Proven hands-on experience in retail media campaigns.
• Strong knowledge of eCommerce content development.

Responsibilities

• Own end-to-end execution of omnichannel commerce campaigns.
• Launch and optimize retail media and search campaigns.
• Develop commerce-ready content aligned to retailer best practices.

Skills

Omnichannel marketing

Digital media

Shopper marketing

E-commerce

Amazon Advertising

Content optimization

Tools

Salsify

CommerceIQ

Amazon Ads

Walmart Connect

Job description

Location: Parsippany, NJ (Hybrid – 3 days onsite / 2 days remote required)

Pay Rate: $65/hr

Duration: 12-month contract

Hours: 40 hours/week

Role Overview

The Omnichannel Marketing Manager will play a critical, hands‑on role supporting a fast‑growing, high‑energy nutrition brand within a global CPG organization. This role owns end‑to‑end execution of omnichannel commerce marketing activations across retail media, eCommerce content, and shopper marketing.

This position is ideal for a strong executor with CPG experience who is comfortable operating without agency support in the near term. You will partner closely with brand, sales, and cross‑functional teams to bring differentiated, performance‑driven activations to life across key retailer ecosystems.

Key Responsibilities

• Own end‑to‑end execution of omnichannel commerce campaigns across major retailer.com environments, including retail media, onsite placements, and supporting content
• Launch, manage, and optimize retail media and search campaigns across key platforms (e.g., Amazon Ads, Walmart Connect, Roundel, KPM, Instacart)
• Develop and activate commerce‑ready content (PDP optimization, enhanced brand content, A+, display assets) aligned to retailer best practices and brand guidelines
• Manage digital shelf health using tools such as Salsify and CommerceIQ to ensure accuracy, completeness, and conversion readiness
• Support seasonal campaigns, innovation launches, and key retail moments, ensuring content and media readiness across priority retailers
• Translate brand objectives and shopper insights into targeted activation strategies that drive conversion, ROAS, and basket growth
• Execute campaign setup, trafficking, QA, in‑flight optimizations, and performance monitoring directly within retailer platforms
• Partner closely with brand marketing, sales, legal, and analytics teams to ensure alignment, timelines, and flawless execution
• Monitor performance, competitive activity, and digital shelf trends; deliver actionable insights and optimization recommendations
• Contribute to test‑and‑learn initiatives and help build a repository of best practices to elevate omnichannel commerce execution standards

Required Experience & Qualifications

• 3–5 years of experience in omnichannel marketing, eCommerce, digital media, or shopper marketing, preferably within CPG
• Proven hands‑on experience launching and managing campaigns directly within retail media and eCommerce platforms
• Strong working knowledge of Amazon Advertising, Walmart Connect, Roundel, KPM, Instacart, and retailer onsite media
• Experience developing, managing, and optimizing eCommerce content across major retailer ecosystems
• Familiarity with content PIM and digital shelf tools such as Salsify, Syndigo, and CommerceIQ
• Performance‑driven mindset with a strong focus on ROAS, conversion, and efficiency
• Highly organized self‑starter comfortable operating in ambiguity and fast‑paced environments
• Strong storytelling and communication skills with the ability to influence cross‑functional partners
• Passion for commerce marketing, retail media, and driving measurable business impact