Omnichannel Marketing Lead for Dermatology Launch

Acrotech Biopharma inc.; Locust Corner (NJ); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Annual Bonus

Long-term Incentive Plan

Medical and Rx Benefits - Horizon

Dental Benefits - CIGNA

Vision Plan - VSP

Life Insurance

Disability Insurance

FSA

HSA

401(k) Plan

Employee Assistance Program

Critical Illness and Accidental

Legal and Identity Theft Insurance

Paid Time Off

Job summary

Acrotech Biopharma Inc. is seeking a Senior Manager, Omnichannel to lead the development and execution of an omnichannel engagement strategy for a dermatology product launch.

You will work cross-functionally with Brand Marketing, Sales, Medical Affairs, Market Access, IT, and agencies to create seamless, data-driven experiences across customer touchpoints. Join a team focused on digital innovation, patient impact, and launching brands that improve care.

Qualifications

• 5+ years of experience in pharmaceutical omnichannel marketing, digital marketing, or commercial excellence.
• Experience developing and executing integrated omnichannel campaigns.
• Strong understanding of CRM, marketing automation, customer engagement platforms, and digital analytics.
• Experience collaborating with cross-functional commercial teams.
• Excellent project management, communication, and stakeholder management skills.
• Ability to travel up to 20%.

Responsibilities

• Develop and execute the omnichannel strategy supporting a successful product launch and ongoing brand growth.
• Design customer journeys and engagement strategies for healthcare professionals, patients and other key stakeholders.
• Develop omnichannel promotional strategies that coordinate messaging across digital and physical channels.
• Partner with Brand Marketing to translate business objectives into integrated omnichannel campaigns.
• Lead the planning, execution, and optimization of digital campaigns through channels such as email, mobile apps, websites, paid media, social media, and SMS.
• Collaborate with Sales, Medical Affairs, Commercial Operations, Market Access, and IT to ensure aligned customer experiences.
• Develop customer segmentation and personalized engagement strategies using data and analytics.
• Analyze customer behavior, engagement metrics, and campaign performance to identify opportunities for continuous improvement.
• Establish campaign KPIs and performance dashboards to measure effectiveness and optimize results.
• Manage relationships with digital agencies, media partners, and marketing technology vendors.
• Ensure all digital content and promotional activities comply with FDA regulations, industry standards, and company policies.
• Stay current on emerging digital marketing trends, omnichannel best practices, AI-enabled marketing capabilities, and pharmaceutical customer engagement innovations.
• Support launch readiness activities, including digital asset development, platform testing, and channel deployment.

Skills

Omnichannel marketing

Campaign execution

CRM & marketing automation

Cross-functional collaboration

Project management

Travel readiness

Education

Bachelor's degree in Marketing, Business, Communications, Life Sciences

Tools

Veeva CRM

Salesforce Marketing Cloud

Adobe Experience Cloud

Job description

Acrotech Biopharma Inc. is seeking a Senior Manager, Omnichannel to lead the development and execution of an omnichannel engagement strategy for a dermatology product launch.

You will work cross-functionally with Brand Marketing, Sales, Medical Affairs, Market Access, IT, and agencies to create seamless, data-driven experiences across customer touchpoints. Join a team focused on digital innovation, patient impact, and launching brands that improve care.