GTM & Digital Platform Lead

Takeda; Boston (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Takeda in Boston, MA, is seeking an Associate Director to lead GTM & Digital Platforms, driving go-to-market execution for digital experiences and translating marketing needs into actionable releases. You will coordinate cross-functional teams and partner with agencies to ensure compliant, measurable platform delivery.

The role emphasizes governance, standards execution, and enablement artifacts, with a focus on launches, readiness, and stakeholder communications in a regulated environment.

Qualifications

• 8–12+ years in digital platform GTM and delivery leadership.
• Experience partnering with agencies and delivery teams.
• Ability to translate brand needs into actionable requirements.

Responsibilities

• Translate brand objectives into clear requirements, user stories, and release plans.
• Coordinate intake-to-release discipline for digital platform initiatives.
• Align platform experiences with governance, standards, and measurement foundations.
• Maintain enablement artifacts to improve efficiency.

Skills

GTM leadership

Digital platform delivery

Agency partnership

Cross-functional collaboration

Job description

Job Description

GTM & Digital Platforms Lead (Associate Director)

Role Purpose

TheGTM & Digital Platforms Lead (Associate Director)drives go-to-market execution for digital experience capabilities and acts as a primary conduit between brand teams and delivery teams, translating marketing needs into clear, buildable requirements and release plans. This role ensures digital platform execution is aligned to standards, compliant, and measurable—particularly across web experience delivery and integrated activation moments.

Scope & Leadership Expectations

• Owns cross-functional delivery coordination and intake-to-release discipline for key digital platform initiatives.
• Drives consistency and reuse through standard patterns, templates, and enablement.
• Partners closely with agencies and delivery teams to reduce friction and improve time-to-market.

Key Accountabilities / Responsibilities

• Brand-to-Delivery Translation:Convert brand objectives into clear requirements, user stories, acceptance criteria, and release plans; maintain a high-quality intake-to-delivery pipeline.
• Launch & Release Readiness:Ensure platform changes support brand GTM timelines (launches, major moments, critical updates) with readiness, validation, and stakeholder communications.
• Cross-Capability Coordination:Partner with MarTech, Content, and Omnichannel leads to align platform experiences with orchestration, content supply, consent, and measurement foundations.
• Documentation & Enablement:Maintain enablement artifacts (quick-start guides, process documentation) to improve agency and brand efficiency.
• Governance & Standards Execution:Enforce platform standards (templates, measurement prerequisites, security/compliance basics) to reduce fragmentation and rework.

Decision Rights

• Final approval ofintake quality(definition of ready) before work enters delivery pipeline.
• Authority tosequence and recommend prioritizationacross competing brand needs (within agreed governance).
• Go/no-go recommendation forrelease readinessfor brand-critical deployments.

Key Stakeholders

Brand teams, agencies/AORs, delivery partners, platform teams, MarTech lead, content lead, operations lead, analytics/data stakeholders, Global DD&T counterparts as needed.

Qualifications / Experience

• 8–12+ years in digital platform GTM, web platform delivery, digital product/program leadership, and agency partnership
• Demonstrated ability to lead through influence and deliver in regulated environments

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

$154,400.00 - $242,550.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.