GTM & Digital Platform Lead

Takeda Pharmaceutical Company Limited; Boston (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Takeda Pharmaceutical Company Limited in Boston, MA seeks a GTM & Digital Platforms Lead (Associate Director) to drive go-to-market execution for digital experiences and translate marketing needs into clear, buildable requirements and release plans.

You will own cross-functional delivery coordination, enforce platform standards, and partner with agencies to ensure compliant, timely launches. 8–12+ years of digital platform GTM and delivery, with experience in regulated environments, are required.

Qualifications

• 8-12+ years in digital platform GTM, web platform delivery, digital product/program leadership, and agency partnership
• Demonstrated ability to lead through influence and deliver in regulated environments

Responsibilities

• Translate brand objectives into clear requirements, user stories, acceptance criteria, and release plans; maintain a high-quality intake-to-delivery pipeline.
• Launch & Release Readiness: Ensure platform changes support brand GTM timelines with readiness, validation, and stakeholder communications.
• Cross-Capability Coordination: Partner with MarTech, Content, and Omnichannel leads to align platform experiences with orchestration, content supply, consent, and measurement foundations.
• Documentation & Enablement: Maintain enablement artifacts to improve agency and brand efficiency.
• Governance & Standards Execution: Enforce platform standards to reduce fragmentation and rework.

Skills

Digital platform GTM

Delivery leadership

Agency partnership

Regulated environments

Job description

GTM & Digital Platforms Lead (Associate Director)

The GTM & Digital Platforms Lead (Associate Director) drives go-to-market execution for digital experience capabilities and acts as a primary conduit between brand teams and delivery teams, translating marketing needs into clear, buildable requirements and release plans. This role ensures digital platform execution is aligned to standards, compliant, and measurable-particularly across web experience delivery and integrated activation moments.

Scope & Leadership Expectations

• Owns cross-functional delivery coordination and intake-to-release discipline for key digital platform initiatives.
• Drives consistency and reuse through standard patterns, templates, and enablement.
• Partners closely with agencies and delivery teams to reduce friction and improve time-to-market.

Key Accountabilities / Responsibilities

• Brand-to-Delivery Translation: Convert brand objectives into clear requirements, user stories, acceptance criteria, and release plans; maintain a high-quality intake-to-delivery pipeline.
• Launch & Release Readiness: Ensure platform changes support brand GTM timelines (launches, major moments, critical updates) with readiness, validation, and stakeholder communications.
• Cross-Capability Coordination: Partner with MarTech, Content, and Omnichannel leads to align platform experiences with orchestration, content supply, consent, and measurement foundations.
• Documentation & Enablement: Maintain enablement artifacts (quick-start guides, process documentation) to improve agency and brand efficiency.
• Governance & Standards Execution: Enforce platform standards (templates, measurement prerequisites, security/compliance basics) to reduce fragmentation and rework.

Decision Rights

• Final approval of intake quality (definition of ready) before work enters delivery pipeline.
• Authority to sequence and recommend prioritization across competing brand needs (within agreed governance).
• Go/no-go recommendation for release readiness for brand-critical deployments.

Key Stakeholders

Brand teams, agencies/AORs, delivery partners, platform teams, MarTech lead, content lead, operations lead, analytics/data stakeholders, Global DD&T counterparts as needed.

Qualifications / Experience

• 8-12+ years in digital platform GTM, web platform delivery, digital product/program leadership, and agency partnership
• Demonstrated ability to lead through influence and deliver in regulated environments

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

$154,400.00 - $242,550.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.