Omnichannel Manager

HOFFMASTER; Oshkosh (WI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Time off

Retirement savings options

Growth opportunities

Medical, Dental, Vision benefits

Pet insurance

Accommodations for disabilities

Job summary

Hoffmaster is seeking an Omnichannel Manager to drive consumer dropship accounts and partner with Sales, Marketing, and Customer teams. You'll design and execute retailer-specific omnichannel strategies to boost visibility, conversion, and brand presence across digital platforms.

Leverage analytics to optimize assortment, content, pricing, and promotional execution while identifying opportunities for growth in Consumer and Foodservice channels.

Qualifications

• Advanced analytical and problem-solving skills.
• Strong communication and presentation skills.
• Ability to influence cross-functional teams and customer stakeholders.
• Experience with major retailers, distributors, marketplaces, or foodservice accounts.

Responsibilities

• Manage Hoffmaster's consumer division dropship business across defined retailer accounts.
• Partner with Sales, Marketing, and Customer teams to develop omnichannel growth strategies.
• Create customer-specific omnichannel plans including assortment, content, search, and promotions.
• Lead online assortment analyses, identify gaps, and advise on channel-specific opportunities.
• Analyze category performance and support growth plans with actionable digital recommendations.
• Use digital shelf data and customer insights to improve visibility and conversion.
• Conduct regular customer website audits to optimize search, content, and merchandising.

Skills

Analytical skills

Problem-solving

Communication

Cross-functional influence

Education

Bachelor’s Degree in Marketing, Communications, Business

Tools

Profitero

Salsify

Circana

NielsenIQ

Job description

Hoffmaster is where tradition meets innovation. For decades,we’vebeen a trusted name in foodservice products but what truly sets us apart is our people.We’rea team of problem-solvers, creators, and collaborators who are passionate about delivering high-quality, sustainable solutions.Here, your ideas matter, your growth is supported, and your work helps shape experiences people enjoy every day.With a strong legacy and a forward-thinking mindset,we’redriven by creativity, collaboration, anda commitmentto sustainability. Ifyou’relooking toelevate your careerwith a companythat’sconstantly evolving,you’llfitright inhere.

What’s so special about us?

From paper plates and napkins to paper straws, party supplies , and food wrap , Hoffmaster is a leader in the tableware industry.

What truly sets us apart is our people:Here your ideas don’t just get heard, they help shape what’s next. Your growth is supported, your contributions are valued, and your work plays a role in creating moments people enjoy every day.

Create. Collaborate.Elevate …yourdining table and your career!

About the Role

The Omnichannel Manager will be responsible for managing consumer dropship accounts while partnering closely with Sales, Marketing, and Customer teams to develop and execute customer-specific omnichannel strategies that drive visibility, conversion, sales growth, and brand presence across retailer and distributor digital platforms.

How You Will Make an Impact

• Manage Hoffmaster's consumer division dropship business across assigned retailer accounts, serving as the primary point of contact for item setup, dropship operational performance, growth opportunities, and issue resolution.
• Collaborate with Sales and Marketing teams to develop omnichannel growth strategies for key customer accounts across both Consumer and Foodservice divisions.
• Develop customer-specific omnichannel growth plans for priority Consumer and Foodservice accounts, including recommendations for assortment, content, search, retail media, promotions, and digital merchandising.
• Lead online assortment analysis to identify product gaps, new item opportunities, delisting risks, and channel-specific assortment recommendations.
• Identify opportunities to improve digital sales performance, customer experience, category penetration, and market share.
• Analyze category performance and support the development of customer growth plans with actionable digital commerce recommendations.
• Utilize digital shelf, ratings & reviews, and customer data to identify assortment, content, pricing, search, and conversion opportunities that improve category visibility and support customer growth objectives.
• Conduct regular customer website audits to evaluate search placement, product discoverability, competitive positioning, merchandising opportunities, and promotional execution. Identify and resolve content issues impacting conversion and discoverability.

The Essentials

• Bachelor’s Degree in Marketing, Communications, Business or related field
• 5+ years of experience in e-commerce, digital commerce, category management, omnichannel strategy, or key account support.
• Experience working with major retailers, distributors, marketplaces, or foodservice accounts.
• Advanced analytical and problem-solving skills.
• Strong communication and presentation skills.
• Ability to influence cross-functional teams and customer stakeholders.

Optional but Impressive

• Experience with digital shelf and e-commerce analytics platforms such as Profitero, Salsify, Syndigo, Edge by Ascential, Stackline, NielsenIQ, Circana, or similar tools.
• Experience managing dropship programs
• Background in consumer packaged goods (CPG), foodservice, or retail industries.
• Knowledge of retailer media networks and digital advertising platforms.

We don’t just hire great people—we take care of them.

• Competitive salary and incentives
• Time off that lets you recharge
• Retirement savings options
• Growth opportunities that elevate your career
• Comprehensive Medical, Dental, and Vision benefits
• Pet insurance—because your furry friends matter too

We provide reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation to apply or interview, please contact [e-mail]