Omnichannel Email & CRM Lead

Delaware North; Buffalo (NY); Sur place; USD 96 000 - 129 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision insurance

401(k) with up to 4% company match

Annual performance bonus

Paid vacation and holidays

Paid parental bonding leave

Tuition or professional certification\

Friends-and-family discounts

Résumé du poste

Delaware North is seeking an Email/CRM Manager in Buffalo, NY to lead a team of five email specialists, unify ESPs into a single omnichannel platform, and drive customer engagement and revenue growth.

You will collaborate with internal stakeholders and external agencies, manage CRM initiatives, and ensure data integrity through automation and reporting. A bachelor’s in marketing or related field is required; 5+ years CRM experience in hospitality is preferred.

Qualifications

• 5+ years of experience in CRM management, preferably in hospitality.
• Proficiency in CRM software and analytics tools (Salesforce, HubSpot, Google Analytics).
• Strong analytical skills with ability to translate insights into action.

Responsabilités

• Collaborate with CRM team to centralize ESPs into a single omnichannel solution.
• Supervise a team of five email specialists and provide training on CRM systems.
• Align CRM initiatives with business goals by partnering with internal stakeholders and external vendors.
• Lead integration projects and implement workflows to improve efficiency while ensuring data integrity.
• Develop reports and dashboards to provide insights into sales and marketing performance.

Connaissances

CRM management

Analytics

Team leadership

Formation

Bachelor's degree in Marketing/Business

Master's degree (preferred)

Outils

Salesforce

HubSpot

Google Analytics

Database management

Description du poste

Delaware North is seeking an Email/CRM Manager in Buffalo, NY to lead a team of five email specialists, unify ESPs into a single omnichannel platform, and drive customer engagement and revenue growth.

You will collaborate with internal stakeholders and external agencies, manage CRM initiatives, and ensure data integrity through automation and reporting. A bachelor’s in marketing or related field is required; 5+ years CRM experience in hospitality is preferred.