Omnichannel Campaign Lead (Contract)

BLR Holdings, Inc.; Hoboken (NJ); On-site; USD 61,000 - 68,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K plan

Short-term disability

Job summary

Cella by Randstad Digital in Hoboken, NJ seeks a Campaign Manager with 3+ years of digital campaign experience to design, execute, and optimize omnichannel advertising strategies. You will manage both managed-service and self-service accounts, guiding clients and agencies through media planning and activation.

The role emphasizes full-funnel marketing, performance reporting, and collaboration with Sales to uncover upsell opportunities. Strong data skills and platform knowledge are required.

Qualifications

• 3+ years of campaign execution, optimization, bid management, or digital media operations across paid search, programmatic, social, or publisher networks.
• Strong command of core digital metrics (CPM, ROAS, CPC, CTR) with the analytical capability to manipulate media math for optimization.
• Proven client-facing background with a proactive knack for flagging potential risks and communicating effective solutions.
• Solid grasp of foundational interactive and traditional media planning elements.
• Advanced proficiency in Microsoft Office: Excel (pivot tables, complex data analysis), PowerPoint (visual storytelling), Word, Outlook.
• Familiarity with enterprise software such as Salesforce, Jira, Tableau, SQL, or Power BI.

Responsibilities

• Direct the strategic design and launch of managed and self-service campaigns, serving as a trusted strategic advisor.
• Act as an internal resource and subject matter authority for media planning, audience segment strategies, and campaign activation.
• Lead client and agency meetings to provide expert guidance on tactical media execution, audience modeling, campaign health, and ad-serving technologies.
• Showcase deep knowledge across media channels, such as paid search, onsite/offsite programmatic display, custom digital sponsorships, CTV, social platforms (Meta, Pinterest, TikTok), digital out-of-home, and in-store experiential tactics.
• Apply full-funnel marketing principles to align with client goals across top-funnel awareness, mid-funnel consideration, and lower-funnel conversions.
• Collaborate with Sales and Account Management to build data-driven, strategic media plans that deliver on client KPIs.
• Present campaign performance metrics, actionable insights, and optimization strategies during routine check-ins with internal and external partners.
• Uncover organic upsell and incremental revenue opportunities alongside Sales through campaign wins, test-and-learn frameworks, and seasonal moments.
• Work closely with Media Insights to develop robust campaign measurement frameworks and performance stories.
• Maintain rigorous attention to detail, accuracy, and operational standards across the complete campaign lifecycle (pre-sale through post-campaign).
• Uphold internal SLAs and strict QA protocols to guarantee flawless campaign launches across managed and self-service setups, driving exceptional advertiser satisfaction.
• Coordinate with cross-functional partners to streamline ad trafficking across multiple tech ecosystems (Onsite, Offsite, Social, Search, In-store).

Skills

Campaign management

Digital marketing

Client communication

Media optimization

Education

Bachelor's degree in Marketing/Advertising/Journalism

Tools

Salesforce

Jira

Tableau

SQL

Power BI

Job description

Cella by Randstad Digital in Hoboken, NJ seeks a Campaign Manager with 3+ years of digital campaign experience to design, execute, and optimize omnichannel advertising strategies. You will manage both managed-service and self-service accounts, guiding clients and agencies through media planning and activation.

The role emphasizes full-funnel marketing, performance reporting, and collaboration with Sales to uncover upsell opportunities. Strong data skills and platform knowledge are required.