Campaign Manager

BLR Holdings, Inc.; Hoboken (NJ); Hybrid; USD 61,000 - 68,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K plan

Short-term disability

Job summary

Cella by Randstad Digital in Hoboken, NJ seeks a Campaign Manager with 3+ years of digital campaign experience to design, execute, and optimize omnichannel advertising strategies. You will manage both managed-service and self-service accounts, guiding clients and agencies through media planning and activation.

The role emphasizes full-funnel marketing, performance reporting, and collaboration with Sales to uncover upsell opportunities. Strong data skills and platform knowledge are required.

Qualifications

• 3+ years of campaign execution, optimization, bid management, or digital media operations across paid search, programmatic, social, or publisher networks.
• Strong command of core digital metrics (CPM, ROAS, CPC, CTR) with the analytical capability to manipulate media math for optimization.
• Proven client-facing background with a proactive knack for flagging potential risks and communicating effective solutions.
• Solid grasp of foundational interactive and traditional media planning elements.
• Advanced proficiency in Microsoft Office: Excel (pivot tables, complex data analysis), PowerPoint (visual storytelling), Word, Outlook.
• Familiarity with enterprise software such as Salesforce, Jira, Tableau, SQL, or Power BI.

Responsibilities

• Direct the strategic design and launch of managed and self-service campaigns, serving as a trusted strategic advisor.
• Act as an internal resource and subject matter authority for media planning, audience segment strategies, and campaign activation.
• Lead client and agency meetings to provide expert guidance on tactical media execution, audience modeling, campaign health, and ad-serving technologies.
• Showcase deep knowledge across media channels, such as paid search, onsite/offsite programmatic display, custom digital sponsorships, CTV, social platforms (Meta, Pinterest, TikTok), digital out-of-home, and in-store experiential tactics.
• Apply full-funnel marketing principles to align with client goals across top-funnel awareness, mid-funnel consideration, and lower-funnel conversions.
• Collaborate with Sales and Account Management to build data-driven, strategic media plans that deliver on client KPIs.
• Present campaign performance metrics, actionable insights, and optimization strategies during routine check-ins with internal and external partners.
• Uncover organic upsell and incremental revenue opportunities alongside Sales through campaign wins, test-and-learn frameworks, and seasonal moments.
• Work closely with Media Insights to develop robust campaign measurement frameworks and performance stories.
• Maintain rigorous attention to detail, accuracy, and operational standards across the complete campaign lifecycle (pre-sale through post-campaign).
• Uphold internal SLAs and strict QA protocols to guarantee flawless campaign launches across managed and self-service setups, driving exceptional advertiser satisfaction.
• Coordinate with cross-functional partners to streamline ad trafficking across multiple tech ecosystems (Onsite, Offsite, Social, Search, In-store).

Skills

Campaign management

Digital marketing

Client communication

Media optimization

Education

Bachelor's degree in Marketing/Advertising/Journalism

Tools

Salesforce

Jira

Tableau

SQL

Power BI

Job description

Location: Hoboken, New JerseyJob Type: ContractCompensation Range: $44 - 49 per hourAs a Campaign Manager, you will report to a Senior Manager, Campaign Management Lead, leveraging 3+ years of digital campaign experience to design, execute, and refine omnichannel advertising strategies. In this role, you will drive revenue realization for deals closed by Sales, managing both managed-service and self-service accounts across our entire product suite. You will also lead the strategic direction and ongoing stewardship of media initiatives-handling campaign setup, client guidance, pacing, performance optimizations, and comprehensive reporting.As an authority on media execution and audience targeting, Campaign Managers help clients reach their primary objectives through advanced optimization techniques and best-practice advisory. Additionally, you will regularly engage with key external stakeholders, including clients and agency teams, by leading dedicated office hours.Responsibilities:Direct the strategic design and launch of managed and self-service campaigns, serving as a trusted strategic advisor.Act as an internal resource and subject matter authority for media planning, audience segment strategies, and campaign activation.Lead client and agency meetings to provide expert guidance on tactical media execution, audience modeling, campaign health, and ad-serving technologies.Showcase deep knowledge across diverse media channels, such as paid search, onsite/offsite programmatic display, custom digital sponsorships, CTV, social platforms (Meta, Pinterest, TikTok), digital out-of-home, and in-store experiential tactics (demos, TV wall displays, sampling).Apply full-funnel marketing principles to align with client goals across top-funnel awareness, mid-funnel consideration, and lower-funnel conversions.Collaborate with Sales and Account Management to build data-driven, strategic media plans that deliver on client KPIs.Engage in high-impact initiatives that elevate the Campaign Management team and broader cross-functional units.Present campaign performance metrics, actionable insights, and optimization strategies during routine check-ins with internal and external partners.Uncover organic upsell and incremental revenue opportunities alongside Sales through campaign wins, test-and-learn frameworks, and seasonal moments.Work closely with Media Insights to develop robust campaign measurement frameworks and performance stories.Maintain rigorous attention to detail, accuracy, and operational standards across the complete campaign lifecycle (pre-sale through post-campaign).Uphold internal SLAs and strict QA protocols to guarantee flawless campaign launches across managed and self-service setups, driving exceptional advertiser satisfaction.Coordinate with cross-functional partners to streamline ad trafficking across multiple tech ecosystems (Onsite, Offsite, Social, Search, In-store).Qualifications:Bachelor's Degree in Marketing, Advertising, Journalism, or a related discipline.3+ years of experience in campaign execution, optimization, bid management, or digital media operations across paid search, programmatic, social, or publisher networks.Strong command of core digital metrics (CPM, ROAS, CPC, CTR, New-to-Brand) with the analytical capability to manipulate media math for strategic optimizations.Proven client-facing background with a proactive knack for flagging potential risks and communicating effective solutions.Solid grasp of foundational interactive and traditional media planning elements.Advanced proficiency in Microsoft Office: Excel (pivot tables, complex data analysis), PowerPoint (visual story building), Word, and Outlook.Familiarity with enterprise software such as Salesforce, Jira, Tableau, SQL, or Power BI.Preferred Qualifications:3+ years of hands-on experience managing or advising on multi-channel digital campaigns (display, video, paid social, search, experiential).Deep technical expertise in programmatic ecosystems, including DSPs, DMPs, and ad exchanges.Demonstrated track record of building media strategies that successfully expand advertiser investment within retail media environments.JOBID: 092026-146836#LI-CELLA#LI-SS1Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.ABOUT CELLAWe are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.