Omnichannel Campaign Strategy Manager

Jobtailor; Hoboken (NJ); On-site; USD 90,000 - 150,000; Full time

Job summary

Jobtailor in Hoboken, NJ seeks a data-driven advertising strategist to design and manage omnichannel campaigns for client objectives. You will optimize campaigns using CPM, ROAS, and CTR, and coordinate with Sales, Product, Engineering, and Analytics to drive revenue growth.

The role emphasizes forecasting, client relationships, and actionable data insights for continuous improvement across platforms, including Salesforce and Tableau.

Qualifications

• Bachelor's degree in business, marketing, communication, or related area; 3 years' digital media, account management, or advertising strategy experience, OR 5 years' experience in digital media/advertising strategy
• Proven experience developing and executing omnichannel advertising campaigns with measurable results
• Strong proficiency in media strategy, campaign management, and advertising strategy
• Expertise analyzing campaign data using CPM, ROAS, and CTR
• Ability to translate client marketing goals into actionable media plans and strategic recommendations
• Experience collaborating with cross-functional teams and managing client relationships
• Capability in forecasting, revenue analysis, and identifying market trends
• Problem-solving skills in campaign setup and troubleshooting across ad technology platforms
• Preferred: experience in sales or media strategy
• Preferred: experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
• Master's degree in marketing, business, or related area is preferred

Responsibilities

• Develop and execute omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect's platforms
• Monitor campaign performance and optimize delivery using CPM, ROAS, and CTR
• Lead campaign setup, troubleshooting, and integration with internal systems
• Collaborate with Sales, Product, Engineering, and Analytics teams
• Build joint business plans using forecasting tools and customer insights to support revenue growth
• Present campaign results and strategic recommendations to clients and senior leadership
• Analyze data to generate actionable insights for continuous campaign improvement
• Support team development and continuous improvement initiatives

Skills

Omnichannel advertising

Campaign management

Media strategy

Data analysis

Forecasting

Revenue analysis

Cross-functional collaboration

Client relationship management

Education

Bachelor's degree in business/marketing

Master's degree preferred

Tools

Salesforce

Tableau

SQL

Power BI

DSPs

DMPs

Ad Exchanges

Job description

Jobtailor in Hoboken, NJ seeks a data-driven advertising strategist to design and manage omnichannel campaigns for client objectives. You will optimize campaigns using CPM, ROAS, and CTR, and coordinate with Sales, Product, Engineering, and Analytics to drive revenue growth.

The role emphasizes forecasting, client relationships, and actionable data insights for continuous improvement across platforms, including Salesforce and Tableau.