Omnichannel Activation & Orchestration Specialist

Verizon; New York (NY); Hybrid; USD 83,000 - 159,000; Full time

Benefits offered by this job

Health and wellness benefits

Matched 401(k) savings

Paid holidays and personal days

Tuition assistance

Hybrid work model

Job summary

Verizon is seeking a Marketing Specialist, Defend Activation & Orchestration, to join the Base Marketing team in a hybrid role. You will help configure and deploy the Defend activation program, supporting churn management for Business Markets, Global Enterprises, and Public Sector customers.

You’ll translate strategies into live offers, manage audience lists, align omnichannel campaigns, monitor performance, and validate promotions with QA testing.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Four+ years of relevant experience in marketing operations or campaign execution.
• Experience with complex systems and customer treatments.

Responsibilities

• Translate strategies into live offers and retention journeys across digital channels.
• Manage audience lists and segments to target the right customers.
• Coordinate campaign timing and offer consistency across channels.
• Monitor live campaigns and quickly resolve delivery issues or friction points.
• Conduct end-to-end testing of promotions, badging, and pricing updates.

Skills

Marketing operations

Campaign execution

Data management

Education

Bachelor's degree or four+ years of work experience

Tools

Salesforce

Marketo

Adobe

Job description

Verizon is seeking a Marketing Specialist, Defend Activation & Orchestration, to join the Base Marketing team in a hybrid role. You will help configure and deploy the Defend activation program, supporting churn management for Business Markets, Global Enterprises, and Public Sector customers.

You’ll translate strategies into live offers, manage audience lists, align omnichannel campaigns, monitor performance, and validate promotions with QA testing.