Omnichannel Activation Lead for Growth

Mondelēz International; Minneapolis (MN); On-site; USD 140,000 - 193,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Life and disability insurance

retirement savings plans

Paid leave programs

Education related programs

Paid holidays and vacation time

Job summary

Mondelēz International is seeking a senior leader to drive omnichannel activation with Target, coordinating brand teams and CBT to accelerate online and in-store conversion. You will craft integrated plans, manage briefs, and oversee agency and cross-team collaboration to unlock growth.

The role emphasizes shopper marketing, ecommerce, and retail media expertise, with close work across internal MDLZ teams and external retailers to optimize content, assortment, and activation across channels.

Qualifications

• Experience in Shopper/Ecommerce marketing and brand activation.
• Ability to lead cross-functional campaigns and teams.
• Strong collaboration with external retailers and internal stakeholders.
• 7-10 years of CPG experience.

Responsibilities

• Develop and execute Omnichannel business plans with CBT and HQ teams.
• Drive omnichannel activations for MDLZ brands at Target, including brief development and program execution.
• Partner with retailers to improve digital commerce capabilities and roadmaps.

Skills

Shopper marketing

Ecommerce

Trade marketing

Brand marketing

Digital commerce

Retail media

Cross-functional collaboration

Tools

Roundel+

Job description

Mondelēz International is seeking a senior leader to drive omnichannel activation with Target, coordinating brand teams and CBT to accelerate online and in-store conversion. You will craft integrated plans, manage briefs, and oversee agency and cross-team collaboration to unlock growth.

The role emphasizes shopper marketing, ecommerce, and retail media expertise, with close work across internal MDLZ teams and external retailers to optimize content, assortment, and activation across channels.