Activation & Orchestration Marketing Specialist

Verizon; Cary (NC); Hybrid; USD 83,000 - 159,000; Full time

Benefits offered by this job

Health and dental

401(k) matching

Paid holidays

Tuition assistance

Job summary

Verizon is seeking a Marketing Specialist, Defend Activation & Orchestration, to join the Base Marketing team. You will help configure and deploy the Defend activation program and support churn management for Business Markets, Global Enterprises, and Public Sector customers.

This hybrid role blends marketing strategy with technical execution across Web, App, Email, SMS, and care channels, requiring meticulous attention to detail and collaborative problem-solving to deliver seamless,

Qualifications

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience in marketing operations, technical campaign execution, or churn management, with a track record of supporting customer treatments in a complex system environment.

Responsibilities

• Translate marketing strategies into live, customer-facing "Save" offers and retention journeys across digital channels and rep systems.
• Manage target customer lists and audience segments to ensure the right promotional offers reach the right customers.
• Coordinate campaign timing and offer consistency across channels so a customer sees the same "Save" treatment whether they visit the online portal or talk to a live care rep.
• Track live campaign performance and serve as the first line of defense to quickly spot and resolve offer misfires, delivery issues, or customer friction points.
• Conduct end-to-end testing of promotional offers, badging, and pricing updates prior to launch to ensure a seamless, error-free customer experience.

Skills

Marketing operations

Churn management

Data segmentation

CRM platforms

Education

Bachelor's degree or 4+ years experience

Tools

Salesforce

Marketo

Adobe

Job description

Verizon is seeking a Marketing Specialist, Defend Activation & Orchestration, to join the Base Marketing team. You will help configure and deploy the Defend activation program and support churn management for Business Markets, Global Enterprises, and Public Sector customers.

This hybrid role blends marketing strategy with technical execution across Web, App, Email, SMS, and care channels, requiring meticulous attention to detail and collaborative problem-solving to deliver seamless,