Marketing Specialist Activation and Orchestration

Verizon; Cary (NC); Hybrid; USD 83,000 - 159,000; Full time

Benefits offered by this job

Health and dental

401(k) matching

Paid holidays

Tuition assistance

Job summary

Verizon is seeking a Marketing Specialist, Defend Activation & Orchestration, to join the Base Marketing team. You will help configure and deploy the Defend activation program and support churn management for Business Markets, Global Enterprises, and Public Sector customers.

This hybrid role blends marketing strategy with technical execution across Web, App, Email, SMS, and care channels, requiring meticulous attention to detail and collaborative problem-solving to deliver seamless,

Qualifications

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience in marketing operations, technical campaign execution, or churn management, with a track record of supporting customer treatments in a complex system environment.

Responsibilities

• Translate marketing strategies into live, customer-facing "Save" offers and retention journeys across digital channels and rep systems.
• Manage target customer lists and audience segments to ensure the right promotional offers reach the right customers.
• Coordinate campaign timing and offer consistency across channels so a customer sees the same "Save" treatment whether they visit the online portal or talk to a live care rep.
• Track live campaign performance and serve as the first line of defense to quickly spot and resolve offer misfires, delivery issues, or customer friction points.
• Conduct end-to-end testing of promotional offers, badging, and pricing updates prior to launch to ensure a seamless, error-free customer experience.

Skills

Marketing operations

Churn management

Data segmentation

CRM platforms

Education

Bachelor's degree or 4+ years experience

Tools

Salesforce

Marketo

Adobe

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

The Marketing Specialist, Defend Activation & Orchestration, will be a core member of the Base Marketing team, supporting the day-to-day configuration and deployment of the Defend activation program. This individual will focus on executing key aspects of the base churn program for Business Markets, Global Enterprises, and Public Sector customers.

This position operates as part of a technical-marketing hybrid team, supporting the technical sequencing and orchestration of audience segments and campaign treatments across a multi-platform ecosystem (Web, App, Email, SMS, Sales/Care).

Responsibilities

• Campaign Setup & Activation: Translate marketing strategies into live, customer-facing "Save" offers and retention journeys across digital channels and rep systems.
• Audience Targeting & Data Management: Manage target customer lists and audience segments to ensure the right promotional offers reach the right customers.
• Omnichannel Campaign Alignment: Coordinate campaign timing and offer consistency across channels so a customer sees the same "Save" treatment whether they visit the online portal or talk to a live care rep.
• Campaign Monitoring & Issue Resolution: Track live campaign performance and serve as the first line of defense to quickly spot and resolve offer misfires, delivery issues, or customer friction points.
• Marketing QA & Offer Validation: Conduct end-to-end testing of promotional offers, badging, and pricing updates prior to launch to ensure a seamless, error-free customer experience.

What we're looking for...

The ideal candidate is a details-oriented, motivated individual who is comfortable working at the intersection of marketing strategy and technical system execution. You are a natural problem-solver with a meticulous eye for detail and the ability to work collaboratively in a fast-paced team environment to ensure flawless, customer-centric deployments.

You'll need to have

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience in marketing operations, technical campaign execution, or churn management, with a track record of supporting customer treatments in a complex system environment.

Even better if you have one or more of the following:

• Proficiency or formal training in data segmentation or data management techniques.
• Practical experience configuring basic workflows within a CRM or marketing automation platform (e.g., Salesforce, Marketo, Adobe, etc.).
• Ability to communicate technical problems or requirements to non-technical stakeholders clearly.
• Comfortable working with basic analytics and using data to make execution-level decisions.

If you believe this job posting is missing information required by the Virginia wage or salary range transparency law, please report it via [e-mail].

Where you'll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

• From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package.
• Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
• For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $83,000.00 - $159,000.00.The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.The annual salary range for the Maryland location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.