Omnichannel Acquisition Marketing Lead for Subscriptions

Cella by Randstad Digital; Hoboken (NJ); On-site; USD 83,000 - 96,000; Part time

Job summary

Cella by Randstad Digital is seeking a contract-level marketing professional in Hoboken, NJ to lead end-to-end omnichannel campaigns that grow memberships and subscriptions. You will craft conversion-focused copy, manage multi-channel launches on tight timelines, and ensure quality with rigorous QA and tracking.

A data-driven approach, strong collaboration, and a bachelor’s degree in Marketing or Business are required.

Qualifications

• 5+ years of strategic acquisition or performance marketing experience scaling membership, subscription, or enterprise eCommerce programs.
• Deep expertise in digital copywriting, messaging hierarchy development, and omnichannel conversion rate optimization (CRO).
• Proven track record of orchestrating complex cross-functional launches, structured experimentation frameworks, and data-backed performance reporting.
• Bachelor's degree in Marketing, Business, or a related discipline, paired with exceptional stakeholder collaboration and modern workflow tool proficiency.

Responsibilities

• Architect comprehensive creative briefs and conversion-focused copy across digital touchpoints to accelerate member sign-ups and reactivations.
• Direct end-to-end campaign launch operations and cross-functional workstreams to ensure seamless multi-channel execution on strict timelines.
• Implement rigorous quality assurance frameworks and launch trackers to preserve brand integrity and maximize onsite conversion pathways.
• Formulate data-driven A/B and multivariate experimentation roadmaps alongside analytics partners to continuously elevate acquisition performance.

Job description

Cella by Randstad Digital is seeking a contract-level marketing professional in Hoboken, NJ to lead end-to-end omnichannel campaigns that grow memberships and subscriptions. You will craft conversion-focused copy, manage multi-channel launches on tight timelines, and ensure quality with rigorous QA and tracking.

A data-driven approach, strong collaboration, and a bachelor’s degree in Marketing or Business are required.