Omni Shopper Marketing Lead: National Accounts & eCommerce

Johnsonville Sausage, LLC; Sheboygan Falls (WI); On-site; USD 144,000 - 195,000; Full time

Job summary

Johnsonville Sausage, LLC is hiring a senior leader to drive Omni Shopper Marketing & ecommerce across our largest national customers, including Walmart, Kroger, Albertsons, Target and Ahold Delhaize. You will shape omnichannel growth strategies, retail media investments, and digital shelf excellence.

You will build a high-performing team, partner with Sales, Marketing, Category Leadership and RGM, and translate consumer insights into winning shopper experiences for Johnsonville customers.

Qualifications

• Bachelor's degree is required.
• 3+ years in eCommerce Sales, Retail Media, and/or Shopper Marketing.
• CPG sales in grocery retail is strongly preferred.
• Direct food sales experience is preferred.
• Experience with national mass retailers (Walmart, Target, Kroger, Amazon, etc.) is preferred.

Responsibilities

• Lead and develop Omni Shopper Marketing & ecommerce team for national accounts (Walmart, Kroger, Albertsons, Target & Ahold Delhaze).
• Coach Digital Shelf & Content Syndication Sr Analyst/Manager.
• Strengthen customer relationships through strategic alignment on growth plans.
• Develop strategic plan, activation, allocation, and optimization of Omni Channel strategy and investments across National Accounts.
• Oversee eCommerce content strategy and execution, including digital shelf optimization and syndication across National Accounts.
• Deliver eCommerce & Omni Shopper marketing KPIs while expanding capabilities & activations across National Accounts.
• Own Retail Media strategy and execution at National Accounts.
• Build and maintain cross-functional relationships with departments that influence the sales organization’s success.
• Coach and empower Syndication and content team members to take calculated risks.
• Recruit and develop to support succession planning and long-term health of the sales organization.
• Travel approximately 10-20% of the time.

Skills

Omni-channel activation

Retail media

Digital shelf optimization

Customer partnerships

Leadership

Strategic planning

Data analytics

Communication

Education

Bachelor's degree

Tools

Circana/IRI

Microsoft Office (Excel, PowerPoint)

Job description

Johnsonville Sausage, LLC is hiring a senior leader to drive Omni Shopper Marketing & ecommerce across our largest national customers, including Walmart, Kroger, Albertsons, Target and Ahold Delhaize. You will shape omnichannel growth strategies, retail media investments, and digital shelf excellence.

You will build a high-performing team, partner with Sales, Marketing, Category Leadership and RGM, and translate consumer insights into winning shopper experiences for Johnsonville customers.