Sr. Manager, Omni Shopper Marketing/eCommerce - Regional Accounts

Johnsonville; Sheboygan Falls (WI); On-site; USD 138,000 - 178,000; Full time

Benefits offered by this job

401k with company match

Paid time off

Paid parental leave

Medical insurance

Dental insurance

Vision insurance

Job summary

Johnsonville in Sheboygan Falls, WI, is seeking a Sr. Manager, Omni Shopper Marketing/eCommerce - Regional Accounts. You will lead a high‑performing team and shape omnichannel shopper marketing, retail media, and digital commerce strategies across regional grocery partners.

You will build strong customer partnerships, drive growth with brokers, and align cross‑functional teams to deliver winning experiences for shoppers, customers, and Johnsonville. 10–20% travel expected.

Qualifications

• 2+ years of experience in eCommerce Sales, Retail Media, and/or Shopper Marketing required.
• Consumer packaged goods sales experience in the retail grocery industry preferred.
• Experience working with regional grocers.

Responsibilities

• Lead and develop a best-in-class Omni Shopper Marketing & ecommerce team supporting Regional Grocers coast to coast.
• Strengthen customer relationships through strategic alignment on growth plans.
• Develop the strategic plan and optimization of Omni Channel strategy across Regional Accounts.
• Oversee eCommerce content strategy and execution, including digital shelf optimization.
• Deliver eCommerce & Omni Shopper marketing KPIs and expand capabilities.

Skills

Omni Shopper Marketing

eCommerce sales

Retail media

Strategic partnerships

Cross-functional collaboration

Data analytics

Communication

Microsoft Office

Tools

Excel

PowerPoint

Microsoft Office Suite

Job description

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Sr. Manager, Omni Shopper Marketing/eCommerce - Regional Accounts

Location: Sheboygan Falls, WI, US, 53085 Cincinnati, OH, US, 45201 Chicago, IL, US, 60601 Grand Rapids, MI, US, 49501 Tampa, FL, US, 33602 Newark, NJ, US, 07101 Minneapolis, MN, US, 55401 Pittsburgh, PA, US, 15122 Philadelphia, PA, US, 19019 Detroit, MI, US, 48201 San Antonio, TX, US, 78201 Austin, TX, US, 78701

Job Posting Date: Oct 30, 2026

Requisition ID: 54095

Shift: First Shift

Full-time

Johnsonville products are available in traditional grocery retailers, convenience stores, restaurants and stadiums in more than 45 countries worldwide. That’s why we rely on experienced and dedicated sales professionals to ensure our customers receive the products they need and want, and that those customers’ consumers are satisfied. As a member of our sales team, you’ll work closely with Johnsonville’s marketing and category management teams to develop and deliver consumer insights and category reviews that help our customers succeed. You’ll also work with our broker partners to ensure sales strategies are fully and effectively executed, from headquarters to retail stores.

Position Overview

As the Sr Manager, Omni Shopper Marketing eComm Sales - Regional Accounts, you’ll shape the strategies, partnerships, and capabilities that drive growth across a dynamic portfolio of regional grocery customers. In this highly visible leadership role, you’ll develop and inspire a high-performing team, lead omnichannel shopper marketing and retail media strategies, elevate digital commerce capabilities, and build strong customer partnerships that accelerate growth. Success requires a balance of strategic thinking, commercial leadership, innovation, and talent development, along with a passion for creating winning experiences for shoppers, customers, and Johnsonville.

Responsibilities

• Lead and develop a best-in‑class Omni Shopper Marketing & ecommerce team supporting Regional Grocers coast to coast
• Strengthen customer relationships through strategic alignment on growth plans
• Develop the strategic plan, activation, allocation, and optimization of Omni Channel strategy and investments across Regional Accounts
• Oversee eCommerce content strategy and execution, including digital shelf optimization and syndication across Regional Accounts
• Deliver eCommerce & Omni Shopper marketing KPI’s while expanding capabilities & activations across Regional Accounts
• Own Retail Media strategy and execution at Regional Accounts
• Build and maintain cross-functional relationships with departments that influence the sales organization’s success, including Field Sales, Sales Strategy, Marketing, Category Leadership, RGM, and others.
• Recruit and develop to support succession planning and the long-term health of the sales organization

Experience

• 2+ years of experience in eCommerce Sales, Retail Media, and/or Shopper Marketing required
• Consumer packaged goods sales experience in the retail grocery industry, strongly preferred
• Experience working with regional grocers

Skills

• Knowledge of retail merchandising, shopper marketing, promotional planning, and omnichannel activation strategies
• Understanding of eCommerce fundamentals, including digital shelf optimization, retail media, retailer digital marketing, and last‑mile grocery delivery platforms
• Proven ability to build and strengthen partnerships with regional grocery customers and key decision‑makers to deliver mutual growth; including strategic decision‑makers at the headquarters level
• Track record of driving business results through strategic planning and customer collaboration
• Strong communication, presentation, influencing, and relationship‑building skills, with the ability to effectively engage customers and cross‑functional teams
• Self‑starter who thrives in a fast‑paced environment, embraces change, and brings innovative ideas and solutions to the business
• Experience leveraging syndicated data, shopper insights, and performance analytics (e.g., Circana/IRI, consumer insights, or similar tools) to inform business decisions
• Proficiency with Microsoft Office Suite, including Excel and PowerPoint, to analyze data and communicate insights effectively

Other Requirements

• Travel approximately 10-20% of the time
• Preferred Locations: Sheboygan Falls, WI; Chicago, IL; Grand Rapids or Detroit, MI; Pittsburgh or Philadelphia, PA; Austin or San Antonio, TX; Tampa, FL; Newark, NJ; Cincinnati, OH; or Minneapolis, MN

Benefits and Compensation

$137,841 - $177,788 per year and potential for a monthly bonus and 401k with a company match. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off! Exact compensation may vary based on skills, experience, and location.

Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.

About our Company

Since 1945, our family‑owned band of sausage‑makers has invented better ways to make, eat and prepare crave‑able sausage. Today, we are 4,000+ Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it the Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!

Johnsonville is an equal opportunity employer, including Vet/Disability.

We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.

Our culture, called the Johnsonville Way, guides the way we behave, operate and treat one another. We truly believe that here at Johnsonville, we have a moral responsibility to create and maintain an environment that requires each Member to fully develop their God‑given talents and help others to do the same. We achieve this by living the Johnsonville Way.

Our owner is famous for saying that, "Other companies use their people to build a business, but at Johnsonville, we use the business to build our people."

Nearest Major Market: Sheboygan

Nearest Secondary Market: Green Bay

Johnsonville is an equal opportunity employer, including Vet/Disability. We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.