Omni-Channel Marketing Lead: Lifecycle & Personalization

Invitation Homes; Dallas (TX); On-site; USD 94,500 - 163,800; Full time

Benefits offered by this job

Competitive pay and annual bonus program

Generous paid time off plans

401k with matching contributions

Awesome work environment

Team events and gatherings

Job summary

A leading real estate investment firm is seeking a Marketing Manager in Dallas, TX. This role involves owning lifecycle marketing initiatives and collaborating with cross-functional teams to optimize campaigns. The ideal candidate will have a Bachelor’s degree in Marketing, 6–8+ years of experience, and expertise in Salesforce Marketing Cloud. Employees enjoy competitive salaries, generous benefits, and a supportive work environment. Join a team that believes in unlocking potential and fostering career growth.

Qualifications

• 6–8+ years of progressive experience in lifecycle, CRM, or omni‑channel marketing.
• Proven expertise in email marketing; SMS and push experience strongly preferred.
• Strong project management skills with the ability to manage complex initiatives independently.

Responsibilities

• Own the end‑to‑end execution of lifecycle marketing initiatives.
• Analyze channel‑level performance and customer behavior.
• Collaborate with cross-functional teams to ensure seamless execution.

Skills

Lifecycle marketing

CRM expertise

Email marketing

Project management

Data analysis

Communication skills

Microsoft Office proficiency

Education

Bachelor’s degree in Marketing or a related field

Tools

Salesforce Marketing Cloud

Job description

A leading real estate investment firm is seeking a Marketing Manager in Dallas, TX. This role involves owning lifecycle marketing initiatives and collaborating with cross-functional teams to optimize campaigns. The ideal candidate will have a Bachelor’s degree in Marketing, 6–8+ years of experience, and expertise in Salesforce Marketing Cloud. Employees enjoy competitive salaries, generous benefits, and a supportive work environment. Join a team that believes in unlocking potential and fostering career growth.