Omni-Channel CRM Retention Specialist

Upbound Group; Plano (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A financial solutions company is seeking a Marketing Specialist for its CRM platform in Plano, TX. The ideal candidate will have 3–5+ years of lifecycle/CRM/email experience and be proficient in ESP/CRM tools like Zeta Marketing Platform. Key responsibilities include executing omni-channel marketing campaigns to drive customer retention and engagement. This in-office role emphasizes strong project management skills and data fluency to enhance customer journey interactions. Join us in making financial solutions more accessible and inclusive.

Qualifications

• 3–5+ years hands-on lifecycle/CRM/email experience in a fast-paced environment.
• ESP/CRM proficiency in platforms like Zeta Marketing Platform.
• Strong SQL skills for audience creation and segmentation.

Responsibilities

• Orchestrate omni-channel journeys and campaigns across various channels.
• Run A/B and multivariate tests to optimize performance.
• Collaborate cross-functionally with various teams for flawless execution.

Skills

Lifecycle/CRM/email experience

Project management

ESP/CRM proficiency

SQL for marketing

Deliverability & compliance knowledge

Tools

Zeta Marketing Platform

Salesforce Marketing Cloud

Hubspot

Job description

A financial solutions company is seeking a Marketing Specialist for its CRM platform in Plano, TX. The ideal candidate will have 3–5+ years of lifecycle/CRM/email experience and be proficient in ESP/CRM tools like Zeta Marketing Platform. Key responsibilities include executing omni-channel marketing campaigns to drive customer retention and engagement. This in-office role emphasizes strong project management skills and data fluency to enhance customer journey interactions. Join us in making financial solutions more accessible and inclusive.